Tips to Create and Publish a Killer Article on LinkedIn

No matter if it’s business or if it’s real life, you are what you portray to people. At a professional level if you are a lawyer, doctor, a marketer or an entrepreneur, then you will have to show what makes you an expert at what you do. People will not know about your capabilities or your skills until you show them what you’ve got.

Take the Lead

LinkedIn Lead

To show people the skills that you have, do not wait for them to ask. Take the lead. To take the lead, write about the stuff you know in your articles that you publish on LinkedIn. When I first started on writing on LinkedIn, my content was pretty weak and so was my writing style, and that might be your story too. So how does one go from dozens of post views to publishing articles that get thousands of views overnight?

How can one start gathering the creativity that is needed to become outstanding publishing and writing machine on LinkedIn? Don’t worry we’ve have got you covered. We understand it isn’t easy when a person starts at it, but things will get better once you get the hang of the tips we will be now sharing with you in this article. Stay tuned and keep reading!

  1. Be prepared for baring it all
LinkedIn Preparing an article

Do you dream of writing a piece of article that can turn out to be a game changer? Well, for you to do that you will need to prepare yourself to be bare all that comes along the way. Remove yourself from the restraints and limitations of ideas; go wild in your imagination and expression.

Make use of your personal experiences and personal emotions to support and back up the content you are writing. This way you will never have troubles in coming up with new topics or ideas because you won’t be “trying,” you will be “living” it

  1. Target your writing for busy professionals

The audience on LinkedIn reacts and consumes content differently than on other platforms. You will need to get real concise and short on LinkedIn. If you feel your article is getting too long, then keep editing. Question yourself if a person would be able to read your entire post within 5-10 minutes during a coffee break.

Take a keen look at the structure of your article and see that it does not have one giant paragraph or wall of content. Make use of numbered lists as they work amazingly on LinkedIn.

  1. Count the “Me”s and “I” in the article
LinkedIn Article

Who are you writing for? For yourself or the reader? You are writing for the reader, and so you need to make sure that you avoid making use of too many self-references. Comb through each of your articles and see if there are more “me”s than “you”s in the article. If that is how it is, then try editing as much as you can. If you can’t change much later, it means your topic will not be too relevant to the audience.

  1. Tell and Show
Tell and Show

Just like advice, any piece of writing is useless until you can’t show why the thing matters for the reader or the receiver. Establish a pattern in your article. Begin with your experiences in the beginning and then bring it all down to a few lessons that you have learned so that the reader can integrate into their own lives and can resonate.

If the tips could be summed up in one quote, it would be from Robert Frost,

“No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.”

Always write straight from your heart and believe it or not, the rest will follow. To ensure a killer article on LinkedIn and other things that you do on the platform, consult our IM Checklists on LinkedIn Marketing and nail whatever you do. Our checklists will help you solve all your problems and queries by guiding you through every step that you can have confusion on. So don’t worry, buy your checklists now!