- in SEO
Are you trying to build an SEO content strategy in attempting to create content in a vacuum? Or are you throwing out extremely random keywords, topics and blogs in the hope that they will stick without trying to do any strategizing or research?
The problem is that one must not expect to create content randomly that gives out good results as well. This is the same as throwing a dart at a bullseye and that too with a blindfold on. To see profitable results, it is important to start with a strategy based on the content of your website and that also around solid SEO.
Are you ready to take the content of your website from zero to an optimized hero? Your content might be staggering, but after you read this guide, we ensure that it will be able to stand up on its own two legs. Let us look at some tips to develop a good SEO content strategy.
- Defining the Topic Area
Begin with defining the purpose and expertise of your brand. Think on the topic that you want your content to be based upon. Think of what unique knowledge can you offer to your audience based upon your related industry. Start here. Start by defining your topic area as this will determine your audience research, keyword research and content creation.
2. Define Who you will be Targeting in Search
This is the nest biggest question that you want to answer for yourself on your way to build a content strategy. You can narrow this down in the form of some suggestions such as:
- You can look at your present customers for clues. Analyze and work on the similarities and differences you discover. Write these down.
- Find out who is the target of your competitor. Look at their followers present on social media and blog comments. Think of how you can branch out the niche from this group.
- Jot down the benefits of your product.
- Create audience personas and conduct surveys.
3. Finding The Right Keywords
After understanding your expertise, start super-effective keyword research by combining the knowledge of expertise. Start with a term that is broad and falls under the related expertise of your industry. Then narrow down the term. Then work on pulling it all altogether.
Once you have your high-ROI keywords, make use of these to pump up the creation of your content. Make sure that you grab the attention of every search engine to rank your content well. You can do this by:
- Making use of the keywords in H1, H2s and meta descriptions of your content.
- Making the content of high value and by making it comprehensive.
- Stick to a more consistent publishing schedule.
What you need to understand is to nail and ace your content is that SEO content strategy is all about research and finding out what works for you the most. It is crucially about learning and finding more about the expertise in your industry and understanding your audience and its demands. You will have to try to make use of this knowledge to make your content irresistible for both your audience and the search engines that rank you. This is what a smart content strategy is all about.
If you get all the ingredients in and get it right, then there is no way that you won’t get results. Strategize your content thoughtfully, invest time in content building and do not rush things. Mastering SEO content strategy needs practice and guidance so if you’re up for it check out our IM volume 14 of checklists on Search Engine Optimization. These 19 checklists will be your go-to-help to improve your rankings. So, don’t delay any further and buy your checklists now!