Are you a small-business owner or an owner of a medium-size business? Are you an eBay seller or are you just trying to enter into the industry of copywriting? No matter what your designation is, the understanding of the fundamentals of copywriting is exceptionally crucial and can put you on the path of success.
The Uniqueness of Copywriting
If we look at copywriting in its core, then it is genuinely another device in a business’ marketing toolbox. A copy that is well written can make or break an ad or any other marketing piece. Therefore, if we keep that in mind; copywriting can be equal to either a waste of advertising dollars or can be a well-spent investment in advertising.
Some people misinterpret the uniqueness of copywriting and believe that it is just an extension of their existing capabilities for article writing. It is true that copywriting skills come naturally to some people, but to many, it is no less than a foreign landscape that they do not know how to deal with. It is an art that needs to be learnt and worked on.
A well-crafted copy does not beat a person over the head. It does not necessarily drown into capitalization and heavy design embellishments. It is the message within the copy; the body of the copywriting that should make it stand out. To come up with a well-crafted copy, some steps need to be followed.
Consider your piece of copywriting and ensure that it consists these worthy steps; think of it as baking a cake where all the ingredients must be present in the right amount to give a delicious, mouthwatering cake.
- The exploitation of the product’s benefits
This is the first step to a compelling piece of copywriting. As long as you don’t exploit the benefits of the product you are writing for, you will not get the leads of your dreams. Exploit the advantages your product can give out to the people and narrate how it can be a game changer for them.
- Exploit the weakness of your competitor
To be successful at writing a good copy, you need to understand and identify the differences between yourself and your competitor that make you stand out. Tell your prospects why you can be the better option. Exploit the weakness of your competitor and give yourself leverage with a comparison of your strengths. Make the reader believe that you are not better but the best choice.
- Build a tone of the narrative
The vision and entrepreneurial foresight that you have should for sure reflect in your tone of voice. If humour is your strength then depending on the type of audience- it can do wonders at expressing a product and its importance.
Sales are all about storytelling; people visualize the product better when you communicate to them through stories, which strike their imaginative side.
- Showcase a problem
Bring out the creative bone within yourself and use it to provide value to your sales. Everyone has problems, and we’re sure your target audience will have some too. Highlight a problem and show to your audience that you understand the dynamics of their problem and highlight how you can solve it for them.
- Leverage emotions
Emotions are powerful buying motivators. Leverage the emotions of your audience cleverly and trust us that you have won half of the battle. Make use of the fears people have and weave them into your sales-copy so that people can resonate with it.
If you ensure addressing the steps discussed above without any loose ends, then we assure you that you have your audience convinced. Make use of your chances and make them transit from audience to a customer real smoothly.
We can help you more than this; see our 18 Checklists on Copywriting that will help guide you through the process of creating high-quality copy that converts.