IM Checklist AI · Free Starter Checklist
The AI Marketing Quick-Start Checklist
AI will not replace your marketing judgement, but it will remove hours of grunt work if you use it well. This checklist gets you started fast: the tasks AI is genuinely good at, and the habits that keep the output accurate and on-brand. The rule throughout is simple: let AI draft, and let a human decide.
Part 1 - Set Up To Win
1
Pick one AI assistant and create your account.
One tool used well beats five you barely touch.
2
Write a short description of your brand voice to paste into prompts.
Context up front is what separates generic output from on-brand output.
3
Never paste customer personal data into any AI tool.
Treat everything you type as if it could be stored. Protect your people.
Part 2 - Put It To Work
4
Use AI to brainstorm headlines, angles and content ideas.
AI is brilliant at the blank-page problem. Let it get you started.
5
Draft first versions of emails and posts, then edit as yourself.
The draft is the AI's job. The final word is always yours.
6
Ask AI to summarise research or reviews to save reading time.
Great for speed, but spot-check anything you will publish as fact.
Part 3 - Keep It Honest
7
Fact-check every claim, number and name before it goes out.
AI can sound confident and be wrong. You are the safety net.
8
Rewrite anything that sounds generic so it sounds like you.
The tells of lazy AI writing cost you trust. Edit them out.
9
Save prompts that work so you can reuse them next time.
A small library of proven prompts is a real time-saving asset.
PRO TIPS
- AI is a fast intern, not an expert. Direct it, check it, and take the credit and the responsibility.
- The marketers who win with AI are the ones who still bring the judgement.
- IM Checklist AI includes full volumes on ChatGPT, AI content, AI images and video, and AI chatbots.
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