IM Checklist AI · Free Starter Checklist
The Social Media Setup Checklist
Most business social profiles leak attention. Someone finds you, likes a post, and then has no idea what you do or where to go next. This checklist turns a profile into a doorway: clear on who you help, and obvious about the next step. Run it on every platform you use.
Part 1 - Make It Clear
1
Write a bio that says who you help and how in one line.
A stranger should understand what you do in three seconds.
2
Use a clear photo or logo that matches across every platform.
Consistency makes you recognisable as people see you in more places.
3
Add one link that leads to your sign-up or main offer.
Send every click somewhere useful, not just to a busy homepage.
Part 2 - Set The Direction
4
Decide the two or three topics you will consistently post about.
A focused feed grows faster than a random one.
5
Pin your best or most useful post to the top of the profile.
New visitors judge you by the first thing they see. Choose it.
6
Write three posts you can publish this week.
Momentum beats perfection. A live imperfect post beats a perfect draft.
Part 3 - Turn Followers Into Leads
7
Mention your free gift naturally in posts and your bio.
Followers are rented. Move them to your email list, which you own.
8
Reply to comments and messages to build real relationships.
Conversations, not broadcasts, are what actually convert on social.
9
Review which posts drove clicks and do more of those.
Let the data, not your mood, decide what you post next.
PRO TIPS
- You do not need every platform. One done well beats five done badly.
- Followers feel good. Email subscribers pay the bills. Always bridge from one to the other.
- Social Media, Instagram, TikTok, Facebook and more each get a full volume inside IM Checklist AI.
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