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A Brief Guide to SEO Copywriting
SEO Copywriting is a key element as well as a challenge in every SEO strategy that exists. Due to the fact that search engines go deeply into web pages, the content of each website should be perfectly tuned in to the ever-changing algorithms of search engines. The content of your website must be written clearly for your audience to understand it and for them to enjoy what you have written.
This article aims at going over the process of SEO copywriting so that you can write articles that are SEO-friendly have all the essential ingredients in them. At the most basic level, it is important to make sure that the content of your website is well-written and targets the audience that the website aims to serve. However, this approach needs advanced SEO writing skills that come with time and practice.
Writing the Best Copy
To ensure that the copy you write is the best it could be, make sure that the text on your website is good and easy to read. Do not make any concessions to the quality of the content for your website and tune in the text according to the demands of the search engines.
Before doing anything else, always start with keyword research. Decide what you’re going to write about. What are the topics that you want to be searched for? The very first step of SEO copywriting is to research for the keywords and key phrases which you want to be ranked for.
To do good keyword research, follow these three primary steps:
- Make a Mission Statement
Think about your mission statement. Come up with something that helps you stand out from the crowd. Consider questions like: Who are you and what will the blog be about? What will make your blog unique and better than the rest?
Take ample time to come up with a good mission statement and write it down.
- List down Relevant Keywords
Start making a list of all relevant keywords you can come up with. To perform this step effectively, get inside the heads of your target audience and think about what would they search for on Google? Also, work on the combinations and variations of keywords and terms.
- 3) Construction of SEO Landing Pages
Create amazing landing pages for the keywords that you want to be found for. Ensure that your visitors can navigate your blog from every landing page that you create. Also, make sure that you have a landing page for every relevant keyword present.
Preparing the Text
Start planning your piece. Before you start putting down words on paper, think about what you want to write.
You will by now have a topic in mind. Think about questions such as:
- What will the purpose of the article be?
- What will the main message of the article be?
- Who is the audience?
- How will the article be structured?
Writing the Text
Start with the actual writing process and keep writing. Do not worry about the grammatical errors at this step. Ensure your text is readable and clear. Take a break now and then and then continue writing.
Editing the Text
Once you finish writing down your piece of writing, start editing it. Read and re-read your article many times to find awkward sentences, unclear phrasing and jumbled paragraphs. Ask people for feedback once your editing is complete.
SEO copywriting is a process that works best when it is dealt with as a procedure. It is an art that everyone can get better at with practice and time. If you want more remarkable insight on how to perfect the art of copywriting, check out our Copywriting Checklists and craft the most effective, profitable and converting copy that won’t disappoint you.
Learn how to do research, editing, crafting, optimizing your copy and produce the best one you can!
See IM Checklist V16 – Copywriting Here