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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 15: YouTube Advertising. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
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The fastest lead magnet you will ever "write." Trade it for an email address.
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YouTube advertising in 2026 runs entirely through Google Ads, and no amount of creative talent rescues a campaign built on a broken foundation.
Once your account exists and your channel is linked, the next job is building a campaign that actually gets your video in front of people. This checklist walks through creating a video campaign, structuring ad groups so they stay measurable, and layering the three core targeting tools: keywords, topics and placements.
Targeting and budget only matter once the creative earns attention, and attention on YouTube is won or lost in the first few seconds. This checklist covers what separates a video ad that gets watched and acted on from one that gets skipped instantly, including the vertical and short-form realities of Shorts placements.
Beyond creating a single campaign, real results come from understanding how Google Ads organizes video advertising underneath the hood: the account hierarchy, the bidding strategies, and the layers of targeting you can stack together.
Before you touch the campaign builder, you need to pick the right campaign type for your actual goal, because Google Ads now offers several distinct paths to putting a video in front of viewers.
Once the basics are running, the real gains in YouTube advertising come from precise audience targeting rather than broader reach. This checklist covers the current audience tools inside Google Ads: custom segments, in-market and affinity audiences, detailed demographics, and Customer Match built from your own first-party data.
A YouTube campaign built without a plan usually reveals its gaps only after the budget is spent. This checklist walks through planning a campaign properly before you ever open the campaign builder: setting the goal, forecasting reach and budget, mapping the audience, and scheduling delivery.
A running campaign generates a flood of numbers, and knowing which ones actually matter is what separates advertisers who improve steadily from those who chase noise.
Launching a campaign is the easy part; turning an average one into a strong one happens in the weeks of optimization that follow. This checklist covers the practical levers available once real data starts coming in: trimming poor placements, testing creative properly, fixing weak thumbnails, and using remarketing to recapture warm attention.
Remarketing lets you speak again to people who already watched your video, visited your site, or interacted with your channel, and it consistently produces some of the most efficient results in a YouTube advertiser's account.
Building a remarketing segment, covered in Checklist 10, is only half the job. Getting real value from it depends on strategy: how you sequence messages, how you cap frequency, and how you adapt creative for an audience that already knows you.
In-feed video ads are the clickable, thumbnail-style ads that appear in YouTube search results, on the home feed and alongside related videos, and they remain one of the best formats for reaching people who are actively browsing rather than passively watching.
Bumper ads are the six-second, unskippable clips that show up before or during other content, built specifically for quick reinforcement rather than a full pitch.
Video campaigns are not the only way to reach a YouTube audience. Display campaigns can still target YouTube channels and videos as specific placements, and Demand Gen campaigns now offer a broader, native way to reach people across YouTube's in-feed and Shorts inventory alongside Discover and Gmail.
Non-skippable in-stream ads are longer unskippable spots that play before, during or after other content, built for guaranteed exposure rather than viewer-initiated engagement.
The old idea of tagging a product inside a video for viewers to explore now runs through YouTube's shopping tools rather than a separate sponsored card product.
Budgeting for video advertising is not the same exercise as budgeting for Search, since you are usually buying reach, attention and impressions rather than intent-driven clicks.
This closing checklist pulls every piece of this volume into one final audit: account setup, creative, targeting, budget, measurement and compliance.
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“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
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Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
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P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.