Tag Archives for " Keywords "

Planning your YouTube Advertising Campaign

Planning and developing a successful YouTube advertising campaign can be a pretty overwhelming task. However, even beginners can jump into the world of YouTube Advertising Campaigns with a little know-how of the subject matter.

With this article, we will take you through the process of planning a YouTube Advertising Campaign. Let’s get started!

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Start by naming your Campaign

After you set up your Google Ads account, you will have to click on the “Campaigns” on the toolbar and choose the blue plus sign to add in a new campaign. You will be presented with a few types of campaigns. Choose the option of “Video” and then give your Campaign a name and choose the format that you wish to use. Select either in-stream ads such as TrueView or remarketing ads or a bumper ad.

Then choose a goal for your advertisement. Take a look at the goals and metrics section before you choose the type of goal that works best for your business type.

Fix your Budget

You will then have to decide how much you plan on spending and whether or not you wish to spend quickly. Google will give you some options to choose from, and hence you can either choose a daily amount to spend, or you can also set a campaign total. However, don’t forget that whatever budget you set, Google can charge you up to 2 times that amount.

You can also decide on the method of delivery you wish to have. You can choose if you want to have a standard type of delivery or if you want to have your budget spent slowly throughout the day or want it to be spent fast.

Select your Network

Tell Google about where you want your video to be shared; do you want it to be shared just on YouTube or would you want it to be on YouTube and within the Google Ad Network.


The next step would be to determine exactly how much you are willing to pay per view on your video. Most of the businesses start with lower bids, i.e. 10 cents per view. Monitor the results for two, three days and the bid lower if you are spending entirely on your budget. Bid a little higher if you are in your target range and are not using up your budget.

Decide on your Target Audience

Selecting potential ad targets on the basis of viewers and other demographics such as parental status, age, gender etc. is of great importance. You can also decide based on the content that helps you select topics, keywords and placements. You can even make use of Google’s search history to help you reach out to the right viewer for the product and service.

Languages, Locations and Time Frame

Move on to deciding the details of your target audience.


Selecting the right keywords can increase the chances of helping your audience discover your content. Find a less common set of keywords that cost less and can stretch your budget further. Ensure that your keywords are broader so that your audience gets bigger.

Begin Strong

Start with an interesting statement, stunning video to hook your viewers and to keep them watching till the end. With a definite beginning, you can make the audience remember your video even if they don’t finish your video.

Test your advertising campaigns in the beginning and spend less in the starters and test a couple of different versions to know about the adjustments that need to be made. Make these adjustments based on the performance of each advertisement campaign and then decide on the campaign type that works best for you.

To find out more insight into YouTube Advertising Campaigns, visit our IM YouTube Advertising and see the set of 18 complete checklists. You will find everything in them from the basics to the pro-tips so don’t worry anymore. See IM Checklist Here

Tips to Develop and Build SEO Content Strategy

Are you trying to build an SEO content strategy in attempting to create content in a vacuum? Or are you throwing out extremely random keywords, topics and blogs in the hope that they will stick without trying to do any strategizing or research?

The problem is that one must not expect to create content randomly that gives out good results as well. This is the same as throwing a dart at a bullseye and that too with a blindfold on. To see profitable results, it is important to start with a strategy based on the content of your website and that also around solid SEO.

Are you ready to take the content of your website from zero to an optimized hero? Your content might be staggering, but after you read this guide, we ensure that it will be able to stand up on its own two legs. Let us look at some tips to develop a good SEO content strategy.

  1. Defining the Topic Area
SEO Content

Begin with defining the purpose and expertise of your brand. Think on the topic that you want your content to be based upon. Think of what unique knowledge can you offer to your audience based upon your related industry. Start here. Start by defining your topic area as this will determine your audience research, keyword research and content creation.

2. Define Who you will be Targeting in Search


This is the nest biggest question that you want to answer for yourself on your way to build a content strategy. You can narrow this down in the form of some suggestions such as:

  • You can look at your present customers for clues. Analyze and work on the similarities and differences you discover. Write these down.
  • Find out who is the target of your competitor. Look at their followers present on social media and blog comments. Think of how you can branch out the niche from this group.
  • Jot down the benefits of your product.
  • Create audience personas and conduct surveys.

3. Finding The Right Keywords


After understanding your expertise, start super-effective keyword research by combining the knowledge of expertise. Start with a term that is broad and falls under the related expertise of your industry. Then narrow down the term. Then work on pulling it all altogether.

4. Optimization


Once you have your high-ROI keywords, make use of these to pump up the creation of your content. Make sure that you grab the attention of every search engine to rank your content well. You can do this by:

  • Making use of the keywords in H1, H2s and meta descriptions of your content.
  • Making the content of high value and by making it comprehensive.
  • Stick to a more consistent publishing schedule.

What you need to understand is to nail and ace your content is that SEO content strategy is all about research and finding out what works for you the most. It is crucially about learning and finding more about the expertise in your industry and understanding your audience and its demands. You will have to try to make use of this knowledge to make your content irresistible for both your audience and the search engines that rank you. This is what a smart content strategy is all about.


If you get all the ingredients in and get it right, then there is no way that you won’t get results. Strategize your content thoughtfully, invest time in content building and do not rush things. Mastering SEO content strategy needs practice and guidance so if you’re up for it check out our IM volume 14 of checklists on Search Engine Optimization. These 19 checklists will be your go-to-help to improve your rankings. So, don’t delay any further and buy your checklists now!

A Brief Guide to SEO Copywriting

SEO Copywriting is a key element as well as a challenge in every SEO strategy that exists. Due to the fact that search engines go deeply into web pages, the content of each website should be perfectly tuned in to the ever-changing algorithms of search engines. The content of your website must be written clearly for your audience to understand it and for them to enjoy what you have written.

This article aims at going over the process of SEO copywriting so that you can write articles that are SEO-friendly have all the essential ingredients in them. At the most basic level, it is important to make sure that the content of your website is well-written and targets the audience that the website aims to serve. However, this approach needs advanced SEO writing skills that come with time and practice.

Writing the Best Copy

To ensure that the copy you write is the best it could be, make sure that the text on your website is good and easy to read. Do not make any concessions to the quality of the content for your website and tune in the text according to the demands of the search engines.

Writing the Best Copy

Keyword Research

Before doing anything else, always start with keyword research. Decide what you’re going to write about. What are the topics that you want to be searched for? The very first step of SEO copywriting is to research for the keywords and key phrases which you want to be ranked for.

Keyword Research

To do good keyword research, follow these three primary steps:

  • Make a Mission Statement

Think about your mission statement. Come up with something that helps you stand out from the crowd. Consider questions like: Who are you and what will the blog be about? What will make your blog unique and better than the rest?

Mission Statement

Take ample time to come up with a good mission statement and write it down.

  • List down Relevant Keywords

Start making a list of all relevant keywords you can come up with. To perform this step effectively, get inside the heads of your target audience and think about what would they search for on Google? Also, work on the combinations and variations of keywords and terms.

Relevant Keywords
  • 3) Construction of SEO Landing Pages

Create amazing landing pages for the keywords that you want to be found for. Ensure that your visitors can navigate your blog from every landing page that you create. Also, make sure that you have a landing page for every relevant keyword present.

SEO Landing Pages

Preparing the Text

Start planning your piece. Before you start putting down words on paper, think about what you want to write.

Preparing the Text

You will by now have a topic in mind. Think about questions such as:

  • What will the purpose of the article be?
  • What will the main message of the article be?
  • Who is the audience?
  • How will the article be structured?

Writing the Text

Start with the actual writing process and keep writing. Do not worry about the grammatical errors at this step. Ensure your text is readable and clear. Take a break now and then and then continue writing.

Writing the Text

Editing the Text

Once you finish writing down your piece of writing, start editing it. Read and re-read your article many times to find awkward sentences, unclear phrasing and jumbled paragraphs. Ask people for feedback once your editing is complete.

Editing the Text

SEO copywriting is a process that works best when it is dealt with as a procedure. It is an art that everyone can get better at with practice and time. If you want more remarkable insight on how to perfect the art of copywriting, check out our Copywriting Checklists and craft the most effective, profitable and converting copy that won’t disappoint you.

Learn how to do research, editing, crafting, optimizing your copy and produce the best one you can!

See IM Checklist V16 – Copywriting Here

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