Hi [First Name],
Thanks for grabbing the local client starter checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 helps you win your first local business clients. Checklist 2 turns what you learn into a short business plan you will actually use.
If you have twenty minutes today, do two things.
First, write your positioning line. Pick the type of local business you most want to serve, such as plumbers, dentists or salons, and finish this sentence: I help this kind of business get this result, by doing this. For example: I help local dental practices get found on Google and turn calls into booked patients.
Second, check your own Google Business Profile. If it is missing or half finished, fix it before you contact anyone. Local owners will search your name, and it is hard to sell profile work with a bare profile of your own.
When you do reach out, open with one specific, useful observation about their business, such as old opening hours on their profile or a competitor with far more recent reviews. That gets replies. A line that says you offer SEO services usually does not.
Over the next few days I will send you a few short emails with the most useful ideas from the checklists, so your first local clients come sooner and your firm starts on solid ground.
Talk soon,
[Your Name]
[Your Brand]
P.S. Never criticize a prospect's current provider. Show the gap, offer the fix and stay friendly. Local reputations last a long time.
The Main Street Marketing Profit Kit
