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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 16: Copywriting. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.
Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.
Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.
List them as your own product tomorrow. Every dollar is yours, no split, no royalty.
Your name, your logo, your brand. Nobody sees IM Checklist anywhere.
You wrote these, as far as the law and your customers are concerned.
The fastest lead magnet you will ever "write." Trade it for an email address.
Every checklist is a real Word doc. Open it, change it, done in minutes.
One checklist becomes a blog post, an email, a video script, or a client deliverable.
Each one is a complete, follow-along process. Open it, work through it, tick it off.
Every piece of copy that converts starts with the same unglamorous work: knowing the product cold and knowing the customer better than the customer knows themselves.
Good copy is rarely one big clever idea. It is a stack of small, provable techniques applied consistently: a tighter headline, a cleaner subheading, a shorter paragraph.
The real job of a copywriter is not writing, it is finding the true, provable reason a buyer should care, then writing that down clearly. This checklist covers the research questions every project needs answered before drafting starts, plus how to organize the answers so the writing itself becomes fast and almost automatic.
The right tool never replaces a strong argument, but the right tool at the right stage saves real hours: finding the words people actually search for, finding a sharper synonym, checking your grammar, or getting a fast second opinion on a draft.
Persuasive writing is applied psychology: a set of well-documented ways the human brain processes language, weighs decisions and responds to social and emotional cues.
The headline decides whether the rest of your copy ever gets read. A weak headline can bury a great offer, and a strong headline can carry an average one much further than it deserves.
Website copy works like a good handshake: it signals professionalism, builds trust and moves the visitor toward the next step without them feeling pushed.
Sales page formulas come and go, but the elements underneath the best-performing pages have stayed remarkably stable. This checklist walks through every essential block a sales page needs, in the order a reader actually moves through them: the headline that earns attention, the opening that builds momentum, the proof that builds trust, and the close that asks for the sale.
Video sales letters remain one of the highest-converting formats online because they combine copywriting structure with voice, pacing and visual proof all at once.
Ad copy has seconds, sometimes less, to stop a scroll and earn a click. This checklist covers writing ad copy that mirrors what the reader actually wants, using emotional and practical triggers correctly, and setting up the ad accounts and AI generation features that current platforms provide.
Social media copywriting has to earn attention inside a fast-moving feed, respect the mechanics of the specific platform, and still sound like a real person rather than a brand account reciting talking points.
Direct-response copy exists to move a reader to a specific action right now, not just to inform or entertain them. This checklist covers the psychological techniques that create genuine curiosity and involvement, the language patterns that keep momentum going, and how to actually measure whether your direct-response copy is working.
Email copywriting rewards clarity and personality more than any other format, because it lands directly in a personal inbox next to messages from real friends and colleagues.
Copywriting remains one of the most portable, location-independent skills to turn into real income, and in 2026 the copywriters who charge the most are the ones who can do what generic AI-generated copy cannot: research a specific business, find its real voice, and write copy a human actually trusts.
A newsletter is a relationship-building tool first and a sales tool second, and the copy inside it has to earn its place in a reader's routine issue after issue.
Clean, error-free copy is a baseline trust signal: one typo in a sales page or an email can quietly undercut an otherwise strong argument. This checklist covers setting up a grammar and editing tool as part of your regular writing workflow, using your word processor's built-in checking, and adding an AI-assisted editing pass without letting the tool overwrite your actual voice.
SEO copywriting means writing for a real reader first while giving search engines and AI answer engines every reason to find, trust and surface the content.
Before a single word gets written, a good copywriter interrogates the project with a set of honest questions. The answers become the skeleton the whole piece hangs on, and skipping them is how projects end up with vague, unfocused copy that tries to say everything and lands nothing.
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“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.
Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
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P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.