Tag Archives for " SEO "

Tips to Develop and Build SEO Content Strategy

Are you trying to build an SEO content strategy in attempting to create content in a vacuum? Or are you throwing out extremely random keywords, topics and blogs in the hope that they will stick without trying to do any strategizing or research?

The problem is that one must not expect to create content randomly that gives out good results as well. This is the same as throwing a dart at a bullseye and that too with a blindfold on. To see profitable results, it is important to start with a strategy based on the content of your website and that also around solid SEO.

Are you ready to take the content of your website from zero to an optimized hero? Your content might be staggering, but after you read this guide, we ensure that it will be able to stand up on its own two legs. Let us look at some tips to develop a good SEO content strategy.

  1. Defining the Topic Area
SEO Content

Begin with defining the purpose and expertise of your brand. Think on the topic that you want your content to be based upon. Think of what unique knowledge can you offer to your audience based upon your related industry. Start here. Start by defining your topic area as this will determine your audience research, keyword research and content creation.

2. Define Who you will be Targeting in Search


This is the nest biggest question that you want to answer for yourself on your way to build a content strategy. You can narrow this down in the form of some suggestions such as:

  • You can look at your present customers for clues. Analyze and work on the similarities and differences you discover. Write these down.
  • Find out who is the target of your competitor. Look at their followers present on social media and blog comments. Think of how you can branch out the niche from this group.
  • Jot down the benefits of your product.
  • Create audience personas and conduct surveys.

3. Finding The Right Keywords


After understanding your expertise, start super-effective keyword research by combining the knowledge of expertise. Start with a term that is broad and falls under the related expertise of your industry. Then narrow down the term. Then work on pulling it all altogether.

4. Optimization


Once you have your high-ROI keywords, make use of these to pump up the creation of your content. Make sure that you grab the attention of every search engine to rank your content well. You can do this by:

  • Making use of the keywords in H1, H2s and meta descriptions of your content.
  • Making the content of high value and by making it comprehensive.
  • Stick to a more consistent publishing schedule.

What you need to understand is to nail and ace your content is that SEO content strategy is all about research and finding out what works for you the most. It is crucially about learning and finding more about the expertise in your industry and understanding your audience and its demands. You will have to try to make use of this knowledge to make your content irresistible for both your audience and the search engines that rank you. This is what a smart content strategy is all about.


If you get all the ingredients in and get it right, then there is no way that you won’t get results. Strategize your content thoughtfully, invest time in content building and do not rush things. Mastering SEO content strategy needs practice and guidance so if you’re up for it check out our IM volume 14 of checklists on Search Engine Optimization. These 19 checklists will be your go-to-help to improve your rankings. So, don’t delay any further and buy your checklists now!

World of SEO Tools

Mastering SEO optimization is not an easy task. It can be pretty hard especially when you are just starting on it. Luckily it is easy to find the best SEO tools that can help a person with mastering SEO optimization. To work smarter and faster with SEO, the first key ingredient has the right tools.

This article will discuss some of the many options of SEO tools that can help you do great on the web and impress the SEO experts. All you need to do is read this article, understand the tools and figure out which one works the best for your store’s requirements.

  1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most famous and recommended SEO tools available online. It comes only second to Google when it comes to the matter of being the largest website crawler. The truth is that SEO experts never get enough of Ahrefs and it is undoubtedly the best SEO analysis tool one can get online.

The tool is used to highlight the parts of your website that need improvements to help you achieve the best ranking. Ahrefs can also be used to find the most linked content within your niche. The tool can help users with SEO keyword research, SEO audit, competitor research, rank tracking and viral content research.

2. Google Search Console

This tool is available for all those who have a website. Google Search Console helps one monitor and reports the website’s presence in Google SERP. All that needs to be done is the verification of the website by addition of some codes to the website via Google Analytics, and then the sitemap can be submitted for indexing.

Moreover, the tool can help people understand how Google and its users view your website and allow them to optimize the site for better performance in the search results of Google.

3. SEMRush

SEMRush is a marketing tool that tends to be the favourite in the SEO community. One can easily access ranking opportunities through this tool. The very famous feature of SEMRush is the Domain Vs Domain analysis that allows you to compare your website to that of your competitor easily.  

The On-Page SEO checker tool on SEMRush helps you monitor how you rank and can also help you find recommendations on how to improve the performance of your website.

  • 4. Moz: SEO Software

Moz is a full-service powerhouse that allows people to get insightful answers to every question asked. It not only helps you understand how well your site is doing but also enables you to find out ways with which you can improve the performance of your website. The free MozBar toolbar helps people see their store’s metrics while browsing any page.

The page optimization feature of Moz helps you with the exact steps that need to be taken to improve the SEO of every single page on the website that you own. Without tools like Moz, SEO can become a guessing game, but with Moz, you can compare the site’s traffic to that of your competitor.

5. Google Analytics

Analytics can help you track pretty much all the traffic you can imagine on your website.

On top of that Google Analytics can also help you surface many keyword insights to help you find out which terms are being used to land on your pages.

6. Yoast SEO

Yoast SEO can help you with suggestions for search engine optimization for your blog posts.

You can enter the main keyword for the post, and the tool will suggest how to tweak your post to optimize it for the search engines.

These were some of the SEO tools that we collected. All of the above tools are not only fast but also are free and easy to use. We hope you find the one that is best for your usage and can make the most out of it.

If you want more help on Search Engine Optimization, see our Search Engine Optimization here or visit our IMChecklists.org to see our entire online marketing checklist collection.

See The 19 Step by Step SEO Checklists Here

See Our IM Checklist Volumes Here

A Brief Guide to SEO Copywriting

SEO Copywriting is a key element as well as a challenge in every SEO strategy that exists. Due to the fact that search engines go deeply into web pages, the content of each website should be perfectly tuned in to the ever-changing algorithms of search engines. The content of your website must be written clearly for your audience to understand it and for them to enjoy what you have written.

This article aims at going over the process of SEO copywriting so that you can write articles that are SEO-friendly have all the essential ingredients in them. At the most basic level, it is important to make sure that the content of your website is well-written and targets the audience that the website aims to serve. However, this approach needs advanced SEO writing skills that come with time and practice.

Writing the Best Copy

To ensure that the copy you write is the best it could be, make sure that the text on your website is good and easy to read. Do not make any concessions to the quality of the content for your website and tune in the text according to the demands of the search engines.

Writing the Best Copy

Keyword Research

Before doing anything else, always start with keyword research. Decide what you’re going to write about. What are the topics that you want to be searched for? The very first step of SEO copywriting is to research for the keywords and key phrases which you want to be ranked for.

Keyword Research

To do good keyword research, follow these three primary steps:

  • Make a Mission Statement

Think about your mission statement. Come up with something that helps you stand out from the crowd. Consider questions like: Who are you and what will the blog be about? What will make your blog unique and better than the rest?

Mission Statement

Take ample time to come up with a good mission statement and write it down.

  • List down Relevant Keywords

Start making a list of all relevant keywords you can come up with. To perform this step effectively, get inside the heads of your target audience and think about what would they search for on Google? Also, work on the combinations and variations of keywords and terms.

Relevant Keywords
  • 3) Construction of SEO Landing Pages

Create amazing landing pages for the keywords that you want to be found for. Ensure that your visitors can navigate your blog from every landing page that you create. Also, make sure that you have a landing page for every relevant keyword present.

SEO Landing Pages

Preparing the Text

Start planning your piece. Before you start putting down words on paper, think about what you want to write.

Preparing the Text

You will by now have a topic in mind. Think about questions such as:

  • What will the purpose of the article be?
  • What will the main message of the article be?
  • Who is the audience?
  • How will the article be structured?

Writing the Text

Start with the actual writing process and keep writing. Do not worry about the grammatical errors at this step. Ensure your text is readable and clear. Take a break now and then and then continue writing.

Writing the Text

Editing the Text

Once you finish writing down your piece of writing, start editing it. Read and re-read your article many times to find awkward sentences, unclear phrasing and jumbled paragraphs. Ask people for feedback once your editing is complete.

Editing the Text

SEO copywriting is a process that works best when it is dealt with as a procedure. It is an art that everyone can get better at with practice and time. If you want more remarkable insight on how to perfect the art of copywriting, check out our Copywriting Checklists and craft the most effective, profitable and converting copy that won’t disappoint you.

Learn how to do research, editing, crafting, optimizing your copy and produce the best one you can!

See IM Checklist V16 – Copywriting Here

See Out Entire Collection Of Marketing Checklists Here