Tag Archives for " Content "

Tips to Develop and Build SEO Content Strategy

Are you trying to build an SEO content strategy in attempting to create content in a vacuum? Or are you throwing out extremely random keywords, topics and blogs in the hope that they will stick without trying to do any strategizing or research?

The problem is that one must not expect to create content randomly that gives out good results as well. This is the same as throwing a dart at a bullseye and that too with a blindfold on. To see profitable results, it is important to start with a strategy based on the content of your website and that also around solid SEO.

Are you ready to take the content of your website from zero to an optimized hero? Your content might be staggering, but after you read this guide, we ensure that it will be able to stand up on its own two legs. Let us look at some tips to develop a good SEO content strategy.

  1. Defining the Topic Area
SEO Content

Begin with defining the purpose and expertise of your brand. Think on the topic that you want your content to be based upon. Think of what unique knowledge can you offer to your audience based upon your related industry. Start here. Start by defining your topic area as this will determine your audience research, keyword research and content creation.

2. Define Who you will be Targeting in Search


This is the nest biggest question that you want to answer for yourself on your way to build a content strategy. You can narrow this down in the form of some suggestions such as:

  • You can look at your present customers for clues. Analyze and work on the similarities and differences you discover. Write these down.
  • Find out who is the target of your competitor. Look at their followers present on social media and blog comments. Think of how you can branch out the niche from this group.
  • Jot down the benefits of your product.
  • Create audience personas and conduct surveys.

3. Finding The Right Keywords


After understanding your expertise, start super-effective keyword research by combining the knowledge of expertise. Start with a term that is broad and falls under the related expertise of your industry. Then narrow down the term. Then work on pulling it all altogether.

4. Optimization


Once you have your high-ROI keywords, make use of these to pump up the creation of your content. Make sure that you grab the attention of every search engine to rank your content well. You can do this by:

  • Making use of the keywords in H1, H2s and meta descriptions of your content.
  • Making the content of high value and by making it comprehensive.
  • Stick to a more consistent publishing schedule.

What you need to understand is to nail and ace your content is that SEO content strategy is all about research and finding out what works for you the most. It is crucially about learning and finding more about the expertise in your industry and understanding your audience and its demands. You will have to try to make use of this knowledge to make your content irresistible for both your audience and the search engines that rank you. This is what a smart content strategy is all about.


If you get all the ingredients in and get it right, then there is no way that you won’t get results. Strategize your content thoughtfully, invest time in content building and do not rush things. Mastering SEO content strategy needs practice and guidance so if you’re up for it check out our IM volume 14 of checklists on Search Engine Optimization. These 19 checklists will be your go-to-help to improve your rankings. So, don’t delay any further and buy your checklists now!

How to Advertise on LinkedIn in Simple Steps

It is always possible to have some good tools and tools that are required but to still not get the best of the results. Choosing the right tools is an important first step, but it is even more important to know about how to make use of these tools.

You might be new at LinkedIn advertising, and you might be looking for more leads from the platform. LinkedIn’s platform for advertising allows people to reach highly targeted groups of professionals.

In this article, we will discover information on how to use LinkedIn ads to reach the most relevant professional audiences that you require for your business.

  1. Ad Format

By making use of the self-service LinkedIn ads platform, one can create two forms of ads. These two types are sponsored ads and text ads. The two of these formats allow people to send visitors to their sites. The differences between the two lie in the location of their display and in the method of creating them.

Sponsored content shows up natively in LinkedIn member feeds. A good method to start with Sponsored Content is to promote the top updates on your page. These updates were already popular within your existing followers, and so they have more chances to appeal to a broader audience.

Text ads are a simple yet effective form of advertisements. These display on the top, side or the bottom of your LinkedIn member’s feed. Try to keep your copy short and compelling to see the best visual results.

2. Creating your Ad

To create Sponsored Content, you can select an update to your Company Page or Showcase page to create, promote Sponsored Content. Work on creating multiple forms of Sponsored content with differences in the creativity to see which generates the best results.

As far as Text Ads are concerned, specifying a link that clicks open when clicked upon can create them. You can then add in images, descriptions (brief) and headlines. You are allowed to run 15 variations of Text Ads at one time, so it is best to start with variety and then focus on the top performers.

3. Targeting your Ads

The most significant advantage of LinkedIn advertising is that it allows you to target ads based on the first-party and self-reported information. You can choose the audience that is broad enough to give statistically significant results. However, make sure that you do not sacrifice relevancy for bigger numbers.

Turn on the option of Audience Expansion so that LinkedIn algorithm can target similar audiences to the ones you specified.

4. Budget

Set up the budget carefully that matches your requirements.

You are allowed to select CPC (cost-per-click) or CPM (cost-per-impression). Make use of CPC when the click is directly related to conversion and make use of CPM when you have to raise brand awareness.

Campaign Manager will also suggest big ranges for displaying your ads. It is best to stay on the upper end of the offered range.

5. Measuring and Optimizing

Continually view your results, bring a stop to low performing ads and promote high performing ads. Keep a keen eye on the metrics provided by the Campaign manager and continue testing new variations based on the results generated to optimize your ad campaign.

The LinkedIn ad platform is not only a great option but is the best option if you are looking to target a strictly specific professional audience. To have more command on advertising on LinkedIn, check out our volume of IM checklists on LinkedIn Advertisements and nail your game! Defeat the challenges of advertising on LinkedIn and get ready to boost your business. The 18 checklists will help you cover all that you need to know so don’t delay any further and get your package of checklists now.

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