Like them of not upsells are a very important part of any business and is something you see daily without even noticing. Book an airline ticket, book a hotel, buy a Big Mac… you’ll always hear would you like to upgrade in one way or another.
I’ve been marketing online full time since 2007 and helped hundreds of marketers create profitable sales funnels. I firmly believe regarding what product you are selling, you can easily add higher-priced and higher-value upsells to your funnel.
Let’s break down the 4 main types of product launches.
Information Product Upsells (PDF Guide)
So your front end is a PDF report covering a specific topic or product.
Upsell Idea #1 – Video Training Course Covering Similar Topics And More Advanced.
Upsell Idea #2 – Templates such as ad copy, squeeze pages, banners. Something they can use the repeat the process without having to create everything.
Upsell Idea #3 – Membership site where you offer live training on that topic monthly.
Upsell Idea #4 – Reseller rights to the funnel where the customers can market and earn 100% commission.
Downsells for any of these offers can easily be adjusted by removing part of the content or bouses.
High Ticket Ideas – This can be anything from Group coaching, one on one coaching, done for you services and pricing anywhere from $297 – $25,000… the sky’s the limit.
Software Product Upsells
There are two ways to look at upsells for software. Many developers build out the entire software with all the bells and whistles including as many features as possible. From there, they would remove the most advanced features and add those features as an upsell. This is powerful and does work. On the other hand, you might want to create something providing all the features but still want to add more revenue to your funnel.
Here are some ideas.
Software Upsell Idea #1 – Multisite Licence / Limited Uses / Limited Searches, Page, etc
Software Upsell Idea #2 – Developer Licence so they can use for clients.
Software Upsell Idea #3 – Reseller Licence so they can earn more from promoting.
Software Upsell Idea #4 – Whitelabel License so they can rebrand as there own.
High Ticket Ideas – In the backend of your funnel, you can an opportunity to sell software creation service or teaching others how to launch their own software product.
PLR Upsell Ideas
Many of our previous clients have done extremely well in the PLR Niche and it’s something I’ve always studied and kept up with. I see many of the successful PLR producers use a similar and proven formula for upsells.
PLR Upsell Idea #1 – Video Training Series with Private Label Rights
PLR Upsell Idea #2 – Monthly Membership with more Private Label Rights Products
PLR Upsell Idea #3 – Installation Services where you set up the product for the customer on their site.
PLR Upsell Idea #4 – Done for your PLR product where you create a product for the customer. Usually $697 – $1997.
High Ticket Ideas – Considering all customers want content which is done for them you can easily sell more services here or coach them directly for a high fee showing them how to launch their own product.
I hope you enjoyed the post. Please leave any comments you have below and if you would like a FREE Product Creation Idea Guide go here.