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Like them of not upsells are a very important part of any business and is something you see daily without even noticing. Book an airline ticket, book a hotel, buy a Big Mac… you’ll always hear would you like to upgrade in one way or another.
I’ve been marketing online full time since 2007 and helped hundreds of marketers create profitable sales funnels. I firmly believe regarding what product you are selling, you can easily add higher-priced and higher-value upsells to your funnel.
Let’s break down the 4 main types of product launches.
So your front end is a PDF report covering a specific topic or product.
Upsell Idea #1 – Video Training Course Covering Similar Topics And More Advanced.
Upsell Idea #2 – Templates such as ad copy, squeeze pages, banners. Something they can use the repeat the process without having to create everything.
Upsell Idea #3 – Membership site where you offer live training on that topic monthly.
Upsell Idea #4 – Reseller rights to the funnel where the customers can market and earn 100% commission.
Downsells for any of these offers can easily be adjusted by removing part of the content or bouses.
High Ticket Ideas – This can be anything from Group coaching, one on one coaching, done for you services and pricing anywhere from $297 – $25,000… the sky’s the limit.
There are two ways to look at upsells for software. Many developers build out the entire software with all the bells and whistles including as many features as possible. From there, they would remove the most advanced features and add those features as an upsell. This is powerful and does work. On the other hand, you might want to create something providing all the features but still want to add more revenue to your funnel.
Here are some ideas.
Software Upsell Idea #1 – Multisite Licence / Limited Uses / Limited Searches, Page, etc
Software Upsell Idea #2 – Developer Licence so they can use for clients.
Software Upsell Idea #3 – Reseller Licence so they can earn more from promoting.
Software Upsell Idea #4 – Whitelabel License so they can rebrand as there own.
High Ticket Ideas – In the backend of your funnel, you can an opportunity to sell software creation service or teaching others how to launch their own software product.
Many of our previous clients have done extremely well in the PLR Niche and it’s something I’ve always studied and kept up with. I see many of the successful PLR producers use a similar and proven formula for upsells.
PLR Upsell Idea #1 – Video Training Series with Private Label Rights
PLR Upsell Idea #2 – Monthly Membership with more Private Label Rights Products
PLR Upsell Idea #3 – Installation Services where you set up the product for the customer on their site.
PLR Upsell Idea #4 – Done for your PLR product where you create a product for the customer. Usually $697 – $1997.
High Ticket Ideas – Considering all customers want content which is done for them you can easily sell more services here or coach them directly for a high fee showing them how to launch their own product.
I hope you enjoyed the post. Please leave any comments you have below and if you would like a FREE Product Creation Idea Guide go here.
Are you a small-business owner or an owner of a medium-size business? Are you an eBay seller or are you just trying to enter into the industry of copywriting? No matter what your designation is, the understanding of the fundamentals of copywriting is exceptionally crucial and can put you on the path of success.
If we look at copywriting in its core, then it is genuinely another device in a business’ marketing toolbox. A copy that is well written can make or break an ad or any other marketing piece. Therefore, if we keep that in mind; copywriting can be equal to either a waste of advertising dollars or can be a well-spent investment in advertising.
Some people misinterpret the uniqueness of copywriting and believe that it is just an extension of their existing capabilities for article writing. It is true that copywriting skills come naturally to some people, but to many, it is no less than a foreign landscape that they do not know how to deal with. It is an art that needs to be learnt and worked on.
A well-crafted copy does not beat a person over the head. It does not necessarily drown into capitalization and heavy design embellishments. It is the message within the copy; the body of the copywriting that should make it stand out. To come up with a well-crafted copy, some steps need to be followed.
Consider your piece of copywriting and ensure that it consists these worthy steps; think of it as baking a cake where all the ingredients must be present in the right amount to give a delicious, mouthwatering cake.
This is the first step to a compelling piece of copywriting. As long as you don’t exploit the benefits of the product you are writing for, you will not get the leads of your dreams. Exploit the advantages your product can give out to the people and narrate how it can be a game changer for them.
To be successful at writing a good copy, you need to understand and identify the differences between yourself and your competitor that make you stand out. Tell your prospects why you can be the better option. Exploit the weakness of your competitor and give yourself leverage with a comparison of your strengths. Make the reader believe that you are not better but the best choice.
The vision and entrepreneurial foresight that you have should for sure reflect in your tone of voice. If humour is your strength then depending on the type of audience- it can do wonders at expressing a product and its importance.
Sales are all about storytelling; people visualize the product better when you communicate to them through stories, which strike their imaginative side.
Bring out the creative bone within yourself and use it to provide value to your sales. Everyone has problems, and we’re sure your target audience will have some too. Highlight a problem and show to your audience that you understand the dynamics of their problem and highlight how you can solve it for them.
Emotions are powerful buying motivators. Leverage the emotions of your audience cleverly and trust us that you have won half of the battle. Make use of the fears people have and weave them into your sales-copy so that people can resonate with it.
If you ensure addressing the steps discussed above without any loose ends, then we assure you that you have your audience convinced. Make use of your chances and make them transit from audience to a customer real smoothly.
We can help you more than this; see our 18 Checklists on Copywriting that will help guide you through the process of creating high-quality copy that converts.