Hi [First Name],
Thanks for grabbing the holiday plan and social strategy checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 turns a date on the calendar into a full campaign plan, from audience to report. Checklist 2 gets your social media ready for the season.
If you only have ten minutes today, pick the next holiday that matters to your customers and work backward from it on a calendar:
- Mark the holiday itself, and any shipping or delivery cutoff before it.
- Mark the start of awareness content, two to three weeks before the holiday.
- Mark the final week, when you move to your hard offer.
- Mark the day your email list hears about it, before anyone else.
That little calendar changes everything else. It tells you when the offer has to be ready, when the page has to be live and when your emails need writing.
While you are at it, write down one goal for the campaign: sales, list growth or clearing stock. Just one. A campaign trying to do everything measures nothing well.
Those steps sit in Parts 2 and 4 of Checklist 1, so you will already be ahead when you open it.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so your next season starts calmly and early.
Talk soon,
[Your Name]
[Your Brand]
P.S. Book the whole season at once, not one holiday at a time. It stops two campaigns colliding in the same week.
The Seasonal Campaigns Profit Kit
