Hi [First Name],
Thanks for grabbing the local market and budget checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 helps you pin down your service area, your best customer and your competition. Checklist 2 turns that into one clear goal, a channel mix and a budget you can keep.
If you only have ten minutes today, do the research most local owners never do: search like your customer.
Take your phone, stand somewhere inside your service area and search for your core service the way a customer would. Local results shift with the searcher's location, so the map pack you see from your office desk may not be the one your customers see.
Write down the three businesses that appear and how many reviews each one has. Then open the lowest-starred reviews for each of them and note any complaint that repeats, such as never called back or showed up late.
Those repeated complaints are gaps you can market against directly, without ever naming a competitor. If they are known for slow replies, being known for fast ones is a real reason to choose you.
That is Part 3 of Checklist 1 done, and you will use those notes again when you write your positioning statement.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so your marketing reaches the right people nearby.
Talk soon,
[Your Name]
[Your Brand]
P.S. Notice whether any of those competitors are running ads for your core search. A competitor paying for a keyword month after month is free proof that it brings in customers.
The Local Marketing Profit Kit
