Hi [First Name],
Thanks for grabbing the asset model starter checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 is an honest look at what building this kind of income really takes. Checklist 2 helps you choose the model that fits your skills, money and time.
If you only have ten minutes today, start with Part 1 of Checklist 1 and write down three numbers:
- The upfront hours you are willing to invest before your first sale. Digital products, affiliate content and licensed assets all take weeks or months of unpaid build time.
- The upkeep time you can realistically give each month. An asset that needs two hours a month is fine. Twenty of them is a job.
- Your minimum acceptable return: the point below which an asset is not worth the time it still takes.
Then write one sentence at the top of the page: "I am aiming for less of my time per sale over time, not zero time." It sounds small, but it is the line that protects you from every pitch promising income with no work at all.
One more step from the same checklist: plan your finances so you do not need this income in the first few months. Treating a new asset as rent money creates pressure that leads to shortcuts.
Over the next few days I will send you a few short emails with the most useful ideas from the checklists, so the assets you build are ones you can keep running.
Talk soon,
[Your Name]
[Your Brand]
P.S. Keep those three numbers. Every later decision, from choosing a model to retiring an asset, gets checked against them.
The Asset Portfolio Profit Kit
