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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 23: Google Ads. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
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The fastest lead magnet you will ever "write." Trade it for an email address.
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A clean Google Ads account setup saves you from wasted spend and configuration headaches later. In 2026 the sign-up flow pushes new advertisers toward an automated Smart campaign by default, and switching into full Expert Mode is the step most beginners miss.
Keyword Planner is still the free foundation of keyword research inside Google Ads, but how you use it has changed. With broad match now working alongside Smart Bidding to catch relevant search variations automatically, Keyword Planner's job in 2026 is less about hunting exact strings and more about mapping themes, understanding volume ranges, and building the seed lists your campaigns and negative lists are built from.
Google Ads rewards advertisers who understand how the modern auction actually works and punishes those still running it like it is 2015. Smart Bidding, broad match and automated ad formats have shifted a lot of the old conventional wisdom, while a handful of fundamentals, like landing page quality and negative keywords, matter more than ever.
Conversion tracking is the single most important technical setup in any Google Ads account, because every Smart Bidding strategy, every optimization score suggestion and every honest performance report depends on it being accurate.
A campaign is the container that holds your budget, bidding strategy and targeting settings, and choosing the right campaign type up front shapes everything downstream.
Choosing the right bidding strategy is one of the highest-leverage decisions in any Google Ads account, and Smart Bidding has made this both easier and less forgiving of bad data.
Ad scheduling, often called dayparting, lets you control when your ads are eligible to show and adjust bids by time of day or day of week. It remains a straightforward, high-value setting even in a world of automated bidding, because Smart Bidding works within the hours you allow it to run, not around them.
Every new Search campaign deserves a final sanity check before and shortly after launch, catching the small configuration mistakes that quietly waste budget for weeks if nobody looks.
Writing ad copy that earns a click without wasting the searcher's time is still the difference between a profitable campaign and an expensive one.
Turning a stagnant Google Ads account into a genuinely profitable one usually comes down to a handful of fundamentals applied consistently, not a hidden trick.
Google Ads is a powerful platform, but campaigns fail for a fairly predictable set of reasons, and most of them are fixable once you know where to look.
Running Google Ads well takes more than the platform's own interface, but the exact tool names that mattered a few years ago are not always the ones worth using today.
Controlling what you actually pay per click and per conversion in Google Ads is less about finding a secret setting and more about giving the auction and Smart Bidding clean signal to work with.
The quality of your Google Ads campaign is largely decided before you ever open the campaign builder. Answering the right questions up front about your audience, your offer and how you will measure success saves you from expensive mid-campaign course corrections.
The groundwork you lay before a Google Ads campaign goes live has more influence on its eventual success than almost any change you make after launch.
Managing a Google Ads account well over time means periodically stepping back from day-to-day optimization to audit the whole structure, since small drifts in settings, keyword hygiene and campaign type usage accumulate quietly.
Google Ads remains the largest and most mature pay-per-click platform available, and a handful of practical tips consistently separate accounts that perform from ones that plateau.
Planning and launching a Google Ads campaign is only half the job. The other half is the ongoing optimization work that turns a functional campaign into a genuinely profitable one, and that work looks different in 2026 than it did when broad match meant something quite different and expanded text ads were still the standard format.
“IM Checklists allow you to get on with making money without the worry, fear and weight on your shoulders that you may have forgotten something. EVERYTHING is there in a clear and easy to consume format that can be checked off in seconds. A must have for all serious marketers.”
“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”
“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
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P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.