Hi [First Name],
Thanks for grabbing the Google Ads account and keyword checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 takes you from a blank Google account to a properly configured Ads account. Checklist 2 shows you how to turn Keyword Planner ideas into a keyword plan, a negative list and a budget check.
If you are about to create an account, do these three things first.
- Look for the Expert Mode link. When Google Ads asks for your advertising goal, it steers you into a simplified Smart campaign. A small link near the bottom of that screen switches you to Expert Mode, which gives you Search, Performance Max, Demand Gen, Display, Video and Shopping campaigns.
- Choose to create the account without a campaign. That lets you set up billing, tracking and linked accounts before anything goes live, so your first campaign does not start with zero conversion data.
- Check your billing country and time zone twice. Neither can be changed later without creating a new account, and a wrong time zone quietly skews every report you will ever pull.
All three sit in Parts 2 and 3 of Checklist 1, so you will already be ahead when you open it.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so your first campaign starts on solid ground.
Talk soon,
[Your Name]
[Your Brand]
P.S. Turn on two-factor authentication the day you create the account. Ad accounts hold a live payment method, which makes them a common takeover target.
The Google Ads Profit Kit
