No theory. No 40-hour course to sit through. Just the steps, in order, with the reasoning behind each one, so you stop guessing and start shipping. Your $3 trial unlocks this volume plus all 84 others: 1,536 checklists, ready to work from today.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.
Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 32: Facebook Ads. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.
Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.
Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.
List them as your own product tomorrow. Every dollar is yours, no split, no royalty.
Your name, your logo, your brand. Nobody sees IM Checklist anywhere.
You wrote these, as far as the law and your customers are concerned.
The fastest lead magnet you will ever "write." Trade it for an email address.
Every checklist is a real Word doc. Open it, change it, done in minutes.
One checklist becomes a blog post, an email, a video script, or a client deliverable.
Each one is a complete, follow-along process. Open it, work through it, tick it off.
Every ad you ever run traces back to one setup: a Business Portfolio, an ad account and correct billing sitting inside Meta Business Suite. Get this foundation right on day one and every future campaign, pixel, catalog and team member slots in cleanly behind it.
Privacy changes since iOS 14 stripped away much of the granular interest targeting marketers relied on for years, so finding your real audience in 2026 means leaning on first-party data and platform signals instead of guesswork.
The ad only gets the click. The landing page gets the conversion, and a mismatch between the two wastes every dollar you spend.
Meta simplified its long list of campaign objectives down to six outcome-based choices, and understanding what each one actually optimizes for is the difference between an efficient campaign and wasted spend.
Video now drives the majority of attention across Facebook, Instagram and Threads, and Reels-style vertical video is the default viewing experience rather than a niche placement.
Lead ads remove the biggest source of drop-off in any opt-in funnel: leaving the platform. An Instant Form pre-fills a person's contact details from their own Meta profile, which keeps completion friction close to zero, but only if the form, the follow-up and the tracking behind it are all set up correctly.
A real Meta ads strategy is more than picking an objective and writing an ad. It is a repeatable system for setting goals, structuring accounts, feeding the algorithm clean data, and testing creative on a schedule, so results compound instead of resetting every campaign.
The Meta Pixel, paired with the Conversions API, is the tracking foundation every retargeting audience and every optimization decision depends on.
Having the Meta Pixel installed is only step one. Conversion tracking means telling Meta exactly which actions on your site count as results, in what priority order, and with what value, so the algorithm knows what to optimize toward.
Launching a campaign is the easy part. Knowing whether it is actually working, and catching a problem before it burns through your budget, depends on checking the right numbers at the right frequency inside Meta Ads Manager.
A campaign that works at a small budget does not automatically keep working when you triple the spend overnight. Scaling on Meta in 2026 means working with Advantage+ campaign budget and the platform's learning phase rather than against them, using gradual increases, horizontal expansion and disciplined duplication instead of sudden jumps.
A disapproved ad is a minor annoyance. A pattern of policy violations is how an entire ad account gets restricted or permanently disabled, taking every campaign, pixel and audience with it.
You no longer have to hope a competitor's ad shows up in your own feed to study it. The Meta Ad Library is a free, public tool that shows every active ad any Page is running across Meta's platforms, which makes competitive research faster and far more complete than the old method of manually digging through your own news feed.
Custom Audiences turn your own data, whether that is a customer list, website visitors or engaged followers, into a targetable group inside Meta Ads Manager.
Retargeting reaches people who already showed real interest, whether that was visiting your site, watching a video or opening a cart without buying, and it consistently converts at multiples of cold prospecting traffic.
Guessing which ad works better is a waste of a perfectly good testing tool. Meta's built-in A/B Test feature splits your audience cleanly and reports statistical confidence, which is a meaningfully more reliable way to compare ads than eyeballing two live ad sets running side by side.
The moments right before you click publish are the cheapest time to catch a mistake. Once a campaign is live and spending, every hour a tracking gap, a wrong objective or a compliance issue goes unnoticed costs real budget.
This final checklist pulls the entire volume together into one straight run from a blank Ads Manager account to a live, tracked, compliant campaign.
“IM Checklists allow you to get on with making money without the worry, fear and weight on your shoulders that you may have forgotten something. EVERYTHING is there in a clear and easy to consume format that can be checked off in seconds. A must have for all serious marketers.”
“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”
“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
Checkout takes under a minute and your login is emailed to you instantly.
All 84 volumes are unlocked and waiting, in PDF and Word formats.
Work through each process step by step and watch the overwhelm disappear.
Work through the checklists for $3. If they are not worth more than that to you, tell support within 14 days and the refund is automatic. No form, no "please explain," no waiting on hold.
One membership unlocks every volume and every checklist we publish, always current, always growing.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime. Backed by a 14-day money back guarantee.
You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.
Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
Instantly. Your login details arrive by email and your volumes are waiting in the members area at https://imchecklist.org.
Our support desk is one click away from every page in the members area, and replies come from a real human.
P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.