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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 77: The Art Of Storytelling In Marketing. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.
Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.
Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.
List them as your own product tomorrow. Every dollar is yours, no split, no royalty.
Your name, your logo, your brand. Nobody sees IM Checklist anywhere.
You wrote these, as far as the law and your customers are concerned.
The fastest lead magnet you will ever "write." Trade it for an email address.
Every checklist is a real Word doc. Open it, change it, done in minutes.
One checklist becomes a blog post, an email, a video script, or a client deliverable.
Each one is a complete, follow-along process. Open it, work through it, tick it off.
Facts tell, but stories sell and stick. This checklist gives you the grounding you need before you write a single story: what storytelling actually does inside a marketing funnel, why the human brain responds to narrative differently than it responds to a bullet-point pitch, and where story fits next to the persuasion and copywriting skills you may already have.
Every brand already has a true story sitting inside it, usually the story of why it started and what it stands for. Most businesses never write it down properly, so it never gets told.
Demographics tell you who your audience is; story research tells you what will move them. This checklist is narrower than general market research: it focuses on finding the stories your audience already tells themselves, the language they use to describe their struggle, and the outcomes they secretly want, so every story you write afterward lands instead of guesses.
Individual good stories help, but a strategy turns storytelling into a system your marketing can rely on every month. This checklist walks you through setting story pillars, choosing which stories to tell where, and building a simple calendar so you are never scrambling for a narrative the night before an email goes out.
Every strong marketing story, whatever framework it eventually follows, is built from the same handful of ingredients: a character, a want, an obstacle, a change and a truth underneath it.
The same true story needs a different shape depending on where it is told: an email sequence unfolds over days, a social post has seconds, a webinar has an hour, an About page needs to work for years without editing.
Visuals carry a story's tone and truth as much as the words do: a real photo from a real moment says 'this happened' faster than a paragraph can.
Headline formulas and copywriting hooks are a craft of their own and belong to a dedicated copywriting resource. This checklist covers something narrower: how to open a narrative piece, an email, a case study, a video, in a way that pulls the reader or viewer into the story itself in the first few seconds.
A brand's stories should sound like they came from the same source even when they are written by different people, adapted across formats, or drafted with AI assistance.
A story is not just a sequence of events, it is a sequence of feelings the reader moves through. This checklist covers mapping and shaping that emotional arc deliberately, so a story builds tension, offers relief, and lands its ending with real weight instead of a flat, even tone from start to finish.
A customer success story is the most persuasive narrative a business has, because it is proof told as a story instead of a claim made by the seller.
You do not need to invent a story structure from scratch every time. A handful of proven frameworks give you a reliable shape to pour real, true material into, whether you are writing a customer story, an email sequence or a founder narrative.
Most businesses run out of stories not because nothing happens, but because nothing gets captured when it does. This checklist builds a simple, ongoing system for collecting story raw material, customer quotes, small wins, real photos and moments, before you need it, so you are never starting from zero when a launch or an email needs a story.
Storytelling only builds trust for as long as it stays honest. This checklist is the ethics pass every story should go through before publishing: no fabricated testimonials, no invented outcomes, no composite characters presented as one real person, and clear permission and disclosure throughout.
Storytelling is a craft, but it should not be a guessing game about what actually works. This checklist covers tracking story performance specifically, not general marketing analytics, so you can see which pillars, formats and frameworks genuinely connect with your audience and which ones quietly fall flat.
AI tools are genuinely useful for storytelling in 2026, but only in a specific role: turning your real material into faster first drafts, not inventing the material itself.
A launch built around a real narrative arc gives an audience a reason to follow along day by day, instead of just receiving a series of disconnected promotional messages.
Some of the most valuable storytelling a business does is not selling at all: it is teaching, in a way that also builds trust and connection.
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“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”
“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.
Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
Instantly. Your login details arrive by email and your volumes are waiting in the members area at https://imchecklist.org.
Our support desk is one click away from every page in the members area, and replies come from a real human.
P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.