Hi [First Name],
Thanks for grabbing the GA4 setup and audit checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 is a full health check for an existing Google Analytics 4 property. Checklist 2 takes you from zero to a working property with data you have confirmed yourself.
If you already have GA4 running, give it ten minutes today and check three settings from Part 1 of Checklist 1:
- Data retention. Go to Admin > Data Settings > Data Retention. The default keeps event-level data for exploration reports for only 2 months. Unless you have a specific privacy reason, set it to 14 months.
- Time zone and currency. Check them at the property level. A mismatched time zone shifts the boundaries of every daily report.
- Leftover properties. If anything in the account is still a Universal Analytics property, it stopped processing data in 2024. Archive it so nobody mistakes it for live data.
Then open the Realtime report and browse your site in an incognito window. You should see your own visit appear within a minute or so. If you do not, the tag is not firing, and that is the first thing to fix.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so the numbers you act on are numbers you can trust.
Talk soon,
[Your Name]
[Your Brand]
P.S. Setting up a new property instead? Get the time zone and currency right on day one. They cannot be bulk-corrected across your historical data later.
The GA4 Analytics Profit Kit
