Hi [First Name],
Thanks for grabbing the financial checkup and expense checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 is a full financial health check. Checklist 2 shows you where to lower spending once you know what the numbers are saying.
If you have half an hour today, do the comparison from Part 3 of Checklist 1, because it tells you where to look before you cut anything.
Work out your gross margin: revenue minus the direct cost of delivering your product or service, divided by revenue. Then work out your operating margin after all your other running costs.
If the gross margin is thin, your problem is pricing or delivery cost, and canceling a few subscriptions will not fix it. If the gross margin is healthy but the operating margin keeps shrinking, overhead is growing faster than it should, and that is exactly where cost cutting pays off.
Before you calculate anything, make sure your accounts are reconciled. Unreconciled accounts hide duplicate charges and missed refunds, which quietly make your costs look higher than they are.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so every cut you make is aimed at a real problem.
Talk soon,
[Your Name]
[Your Brand]
P.S. Put the two margins on a simple monthly chart. A gap that slowly widens is far easier to spot on a chart than in a pile of reports.
The Cost Cutting Profit Kit
