No theory. No 40-hour course to sit through. Just the steps, in order, with the reasoning behind each one, so you stop guessing and start shipping. Your $3 trial unlocks this volume plus all 84 others: 1,536 checklists, ready to work from today.
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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 28: Funnels. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.
Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.
Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.
List them as your own product tomorrow. Every dollar is yours, no split, no royalty.
Your name, your logo, your brand. Nobody sees IM Checklist anywhere.
You wrote these, as far as the law and your customers are concerned.
The fastest lead magnet you will ever "write." Trade it for an email address.
Every checklist is a real Word doc. Open it, change it, done in minutes.
One checklist becomes a blog post, an email, a video script, or a client deliverable.
Each one is a complete, follow-along process. Open it, work through it, tick it off.
Every high-converting funnel is really a research project wearing a sales page. Before you write a headline or pick a platform, you need a working model of who your buyer is, what keeps them up at night, and the exact words they already use to describe the problem.
Funnel hacking means studying the funnels already working in your market and modeling the structure, not stealing the words. Every proven funnel represents hundreds of hours of testing you get to skip.
Your marketing message is the thread that has to run consistently through every page of your funnel, every email and every ad. Get it right and a stranger understands what you do, why it matters to them, and why you rather than a competitor, within seconds.
Once you know your audience and your message, the copy is where persuasion actually happens: the words that turn a stranger's attention into a click, an email, or a sale.
Your capture page, also called a landing page or squeeze page, has one job: turn an anonymous visitor into a named lead. Every point of conversion downstream, from tripwire to core offer to lifetime value, depends on how many visitors say yes here.
A thank you page is the most underused real estate in most funnels. Every visitor who lands here has just taken exactly the action you wanted, which makes it the warmest moment in the entire relationship.
A lead magnet is a focused piece of value offered free in exchange for contact information, and it is the front door to almost every funnel in this volume.
A visitor forms an opinion about your page in a fraction of a second, long before they read a single word. Clean, distraction-free, on-brand design is what earns the next few seconds needed to actually read the offer.
No element of a funnel matters more than the offer itself. Weak ad performance, poor email open-to-sale rates and thin affiliate promotion are very often symptoms of a mediocre offer, not a traffic or copy problem.
A lead generation funnel exists to build a list of targeted leads and nurture them, step by step, toward becoming paying customers. It is the simplest, most foundational funnel type in this volume and the one nearly every other funnel in this book builds on top of.
A bridge funnel pre-frames cold traffic before sending it to an offer you do not fully control, which makes it especially valuable for affiliate marketers who cannot edit the vendor's sales page.
A tripwire is a small, low-priced offer, typically well under fifty dollars, sold to a brand-new subscriber right after they opt in. Its job is not to make a profit; its job is to turn a subscriber into a buyer as fast as possible, because the psychological shift from subscriber to customer is what makes every later upsell dramatically easier to sell.
A product launch funnel, often called a PLF-style launch after the original product launch formula, warms up an audience over several days of genuinely valuable content before ever asking for a sale.
Beyond structure and offer, small language and psychology choices can measurably shift how persuasive a piece of funnel copy feels. This checklist covers individual persuasion triggers you can apply to sales pages, video scripts and emails: simple to understand, easy to implement, and surprisingly powerful once you start noticing where they belong.
Traffic is the lifeblood of every funnel. It does not matter how sharp your offer or how polished your pages are if nobody arrives to see them.
Once a funnel is live and producing results, remarketing is how you squeeze more value out of every visitor who did not convert the first time.
Before a single dollar of traffic hits a new or updated funnel, it needs a full technical audit. A broken link, a misconfigured product, or a missed automation can quietly waste an entire ad budget or, worse, deliver nothing to a paying customer.
A funnel is never really finished. Markets shift, traffic sources change, and offers age, which means every growth initiative should start with an honest, structured assessment rather than an assumption that everything still works the way it did at launch.
“IM Checklists allow you to get on with making money without the worry, fear and weight on your shoulders that you may have forgotten something. EVERYTHING is there in a clear and easy to consume format that can be checked off in seconds. A must have for all serious marketers.”
“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”
“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.
Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
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P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.