Hi [First Name],
Thanks for grabbing the funnel research starter checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 helps you build a working picture of your buyer, in their own words. Checklist 2 shows you how to study the funnels already working in your market and model their structure without copying them.
If you only have ten minutes today, write three things down:
- One sentence naming who your funnel is for and the specific result they want. For example: busy consultants who want a booked-out calendar without cold outreach.
- Their number one problem: the one they cannot live with and cannot solve alone. If three problems compete, rank them and pick the most urgent.
- The mistake they are most afraid of repeating. Fear of a repeated mistake often moves people more than the promise of something new.
Keep it specific. A funnel for everyone ends up speaking to no one, and a tight definition does not stop you selling to people slightly outside it.
Those three lines are the start of Part 1 of Checklist 1, so you will already be ahead when you open it.
Over the next few days I will send you a few short emails with the most useful ideas from the checklists, so your next funnel is built on research instead of guesswork.
Talk soon,
[Your Name]
[Your Brand]
P.S. Start a research document today and paste in any phrase a customer or prospect uses to describe their problem. Real customer language beats anything you invent at your desk.
The Funnel Building Profit Kit
