Built by 4,900+ marketers before you · Rebuilt from scratch for 2026 · New volume every month

The Exact 18 Building A Website From Start To Finish Checklists Behind My 7-Figure Launches, Now Yours To Rebrand And Sell

No theory. No 40-hour course to sit through. Just the steps, in order, with the reasoning behind each one, so you stop guessing and start shipping. Your $3 trial unlocks this volume plus all 84 others: 1,536 checklists, ready to work from today.

Cuts weeks down to hoursNothing falls through the cracksRefreshed for 2026Hand it straight to your team
Full Private Label Rights included: put your name on every checklist, sell it, keep every dollar

Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.

14 Backed by a 14-day, 100% money back guarantee
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From The Desk Of Kevin Fahey, Creator Of IM Checklist

Dear friend,

I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.

Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.

The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.

That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.

You Know The Feeling

  • Another course bought, another one half-finished, sitting in a folder you do not open anymore.
  • A strategy you know should work, but somewhere between "learn it" and "do it" the wheels come off.
  • So much conflicting advice, so many new AI tools, that picking the next step feels harder than doing the work.

If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.

These Are The Same Systems That Pay My Bills

I am not describing theory here. These are the processes I run my own business on.

One month, email marketing alone brought in over $30,000, using the exact sequence laid out in our List Building volume. Our membership sites clear $20,000 in profit most months, built on the same process that is laid out, step by step, in our Membership Sites volume.

Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.

Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.

Introducing IM Checklist AI: 84 Volumes, Fully Rebuilt For 2026

1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.

Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.

And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.

This page covers Volume 76: Building A Website From Start To Finish. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.

Editable Word Version
Define Your Website Goals And Objectives.docx
The same checklist as a fully editable Word document. Rebrand it, adapt it, make it yours.
Part 1 - Clarify Purpose And Audience
Volume 76 · Building A Website From Start To Finish · 2026 Edition
Checklist 1Define Your Website Goals And Objectives
Every website that earns its keep starts with a clear answer to one question: what is this site actually for? This checklist walks you through defining purpose, audience ...
Part 1 - Clarify Purpose And Audience
Write one sentence describing what this website needs to do for the business or brand.
Force yourself to a single sentence. "Sell consulting calls to small business owners" is usable; "be a great website" is not.
Identify the primary audience and the specific problem that brings them to the site.
Name a real type of visitor, not "everyone." A site trying to serve everyone usually serves no one well.
List the two or three actions you most want a visitor to take.
Buy, book a call, subscribe, download, contact. Everything else on the site should support one of these.

Here Is Exactly What You Are Getting

Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.

  • A short brief before you start What this checklist gets you, and why the order matters.
  • Steps with the reasoning attached Not just what to do. Why it works, and what to watch for.
  • Pro tips at the end of every one The shortcuts that only show up after you have done it wrong once.
  • PDF to print, Word doc to rebrand One is for using it. The other is for owning it.
  • Rewritten for 2026, not recycled Every tool, platform and workflow reflects how it actually works today.

Work Through Them However You Actually Work

📄

Printable PDF

Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.

✏️

Editable Word Docs

This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.

Interactive Checklists

Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.

Full Private Label Rights Included

Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.

💰

Resell Them

List them as your own product tomorrow. Every dollar is yours, no split, no royalty.

🏷️

Rebrand Them

Your name, your logo, your brand. Nobody sees IM Checklist anywhere.

✍️

Claim Ownership

You wrote these, as far as the law and your customers are concerned.

🎁

Give Them Away

The fastest lead magnet you will ever "write." Trade it for an email address.

✏️

Edit Everything

Every checklist is a real Word doc. Open it, change it, done in minutes.

📦

Repurpose Freely

One checklist becomes a blog post, an email, a video script, or a client deliverable.

Do anything you want with these. Sell them and keep every dollar. Slap your logo on them. Edit them, translate them, bundle them, give them away, build a course out of them, hand them to a client and bill for it, put your name on the cover. Nobody is checking. The Word versions make any of it a ten-minute job.

12 Smart Ways To Learn And Profit

Rebrand and sell them over and over again
Turn them into a video product of your own
Rebrand and use as an upsell in your funnel
Turn them into high quality unique blog posts
Use them as bonuses for your promotions
Use them as content for your membership site
Use them to build your email list
Increase the value of your existing product
Turn them into webinar presentations
Use them in your coaching program
Translate them into different languages
Educate yourself and profit from every checklist

Every Checklist In Volume 76 (Building A Website From Start To Finish)

Each one is a complete, follow-along process. Open it, work through it, tick it off.

1

Define Your Website Goals And Objectives

Every website that earns its keep starts with a clear answer to one question: what is this site actually for? This checklist walks you through defining purpose, audience and measurable goals before a single page gets designed or built, so every later decision, platform, content, design, has something concrete to be judged against.

19 stepsPDFWordInteractive
2

Choose A Domain Name

Your domain name is the address people type, share and remember, and changing it later means rebuilding SEO equity, redoing business cards and confusing existing customers.

18 stepsPDFWordInteractive
3

Choose Your Website Platform And Hosting

Picking a platform is the decision every other checklist in this volume depends on, and reversing it later is expensive: rebuilding pages, losing SEO and retraining whoever manages the site day to day.

19 stepsPDFWordInteractive
4

Site Architecture And Page Planning

Before anyone designs a single page, the site needs a map: what pages exist, how they connect, and what path a visitor follows to do the thing you want done.

19 stepsPDFWordInteractive
5

Content Planning And Organization

With the site mapped, the next job is deciding what actually goes on each page and how that content stays organized as the site grows. This checklist turns your sitemap into content briefs, a realistic production plan, and a taxonomy that keeps a growing site navigable instead of turning into a junk drawer.

17 stepsPDFWordInteractive
6

Design And User Experience (UX)

Design is not decoration, it is how quickly a visitor understands what your site is, trusts it and knows what to do next. This checklist covers the design principles that hold true across every platform: typography, color, spacing, mobile-first layout, and the accessibility basics that make the site usable for everyone, not just the people building it.

20 stepsPDFWordInteractive
7

Content Creation And Optimization

With briefs written and design principles set, this checklist covers the actual work of writing and optimizing each page: headlines that earn a read, structure that keeps visitors scanning instead of leaving, and the on-page elements that help both people and search engines understand what a page is about.

18 stepsPDFWordInteractive
8

Security And Backups

A website that is fast, beautiful and unprotected is one bad week away from being defaced, blacklisted by search engines, or holding customer data it cannot account for.

18 stepsPDFWordInteractive
9

Performance Optimization

A slow site loses visitors before they ever see what you built, and speed now directly affects both search rankings and conversion rates. This checklist covers the performance fundamentals that apply across almost any platform: image handling, caching, code weight, and the ongoing monitoring that catches slowdowns before visitors notice them.

16 stepsPDFWordInteractive
10

Essential Website Pages

Every website needs a small set of pages that are not glamorous but are load-bearing: the home page that has seconds to make its case, the about page that builds trust, the contact page that makes reaching you effortless, and the legal pages that protect the business and its visitors.

21 stepsPDFWordInteractive
11

Menus And Sidebars

Navigation is the connective tissue of a website: get it right and visitors move confidently from curiosity to action; get it wrong and even great pages go unseen.

18 stepsPDFWordInteractive
12

Banners, Advertising And Popups

Popups, banners and on-site promotion can genuinely lift conversions when used with restraint, and genuinely drive visitors away when used without it.

18 stepsPDFWordInteractive
13

Forms And Lead Capture

A website's forms are where interest turns into a name, an email, or a booking, and a broken or clunky form quietly throws that interest away.

19 stepsPDFWordInteractive
14

Search Engine Optimization (SEO)

On-site SEO is the set of foundations that make a well-built site actually findable: correct technical setup, clean structure, and content that answers what people are searching for.

17 stepsPDFWordInteractive
15

Marketing And Promotion

A finished website does not promote itself, and the first weeks after launch are when momentum matters most. This checklist covers choosing the right promotion channels for this specific site and getting the basic mechanics in place for launch, at the decision and setup level rather than as a deep tactical guide to any one channel, since paid advertising and social media each deserve their own dedicated focus beyond a single checklist.

15 stepsPDFWordInteractive
16

Analytics And Reporting

You cannot improve what you are not measuring, and a website without analytics is flying blind the moment it goes live. This checklist covers setting up the tracking, consent and reporting habits that turn raw visitor activity into decisions you can actually act on.

15 stepsPDFWordInteractive
17

Pre-Launch QA, Launch Day And Ongoing Maintenance

This is the master pre-flight checklist for the entire website project: run it in full before you announce the site is live, then use its final section to keep the site healthy long after launch day is over.

23 stepsPDFWordInteractive
18

Future Growth And Expansion

A website is never really finished: once the foundation is solid and the site is live, the real work becomes deciding what to build next and when.

15 stepsPDFWordInteractive

Here's What Others Are Already Saying

★★★★★

“IM Checklists allow you to get on with making money without the worry, fear and weight on your shoulders that you may have forgotten something. EVERYTHING is there in a clear and easy to consume format that can be checked off in seconds. A must have for all serious marketers.”

Carl Picot
★★★★★

“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”

Dominic Anderton
★★★★★

“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”

Mike Holthuysen
★★★★★

“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”

Reed Floren

How It Works

1

Join for $3

Checkout takes under a minute and your login is emailed to you instantly.

2

Open the members area

All 84 volumes are unlocked and waiting, in PDF and Word formats.

3

Follow the checklists

Work through each process step by step and watch the overwhelm disappear.

Why Grab This Today Instead Of Bookmarking It

  • Over a decade of processes I actually use, written as follow-along steps instead of theory you have to translate into action.
  • The same systems behind our own 7-figure launches, not a repackaged version of someone else's course.
  • Every checklist rewritten for 2026, AI workflows built in where they genuinely save time.
  • Full Private Label Rights on the entire library. Resell it, rebrand it, reuse it, keep everything.
  • Three ways to work through each one: tick boxes online with a progress bar, print the PDF, or edit the Word doc.
  • New volumes land every month and they are already included. You never pay for the library twice.

Two Ways This Goes From Here

OR

You Close This Tab

Nothing changes. Same guesswork, same half-finished courses, same feeling that you are one system away from this actually working. Twelve months from now, that gap looks exactly the same, because it was never going to close on its own.

You Spend $3 Today

You get every process I run my own business on, all 84 volumes, full PLR rights to resell every one of them, and fourteen days to decide if it was worth it. This is the version of today where something actually changes.

14DAYS
100% Risk-Free

Try It For Two Weeks On My Dime

Work through the checklists for $3. If they are not worth more than that to you, tell support within 14 days and the refund is automatic. No form, no "please explain," no waiting on hold.

Join Today. Get Everything.

One membership unlocks every volume and every checklist we publish, always current, always growing.

7-Day Trial
$3 today
then $17.95 per month · cancel anytime
  • All 84 volumes unlocked instantly
  • Exactly 1,536 step-by-step checklists inside right now
  • Printable PDF, editable Word and interactive formats
  • Full Private Label Rights on everything
  • NEW checklist volumes released every month
  • New AI features inside the members area, coming soon
  • 14-day money back guarantee
Start Your $3 Trial

Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime. Backed by a 14-day money back guarantee.

Your Private Label Rights, In Black And White

  • [YES] Edit, add graphics and rebrand any way you wish
  • [YES] Claim full authorship and put your name on them
  • [YES] Resell them and keep 100 percent of the profits
  • [YES] Give them away to build your email list
  • [YES] Turn them into PowerPoint or webinar presentations
  • [YES] Create video training courses from them
  • [YES] Add them to paid membership sites
  • [YES] Use them as blog posts, emails or infographics
  • [YES] Translate them into other languages
  • [YES] Bundle them into your own offers and bonuses
  • [YES] Use them with clients and in coaching programs

Questions, Answered

How does the $3 trial work?

You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.

How many checklists do I actually get?

Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.

What can I do with the Private Label Rights?

Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.

Are the checklists up to date?

Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.

What formats do the checklists come in?

Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.

How do I get access after buying?

Instantly. Your login details arrive by email and your volumes are waiting in the members area at https://imchecklist.org.

Where do I get help?

Our support desk is one click away from every page in the members area, and replies come from a real human.

P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:

$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.

Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.

Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.

That is the whole offer. No fine print hiding underneath it.

To your success,
Kevin Fahey

Every Reason To Say Yes. Not One Reason To Say No.

$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.

Rebrand one checklist, sell it once, and it can pay for years of membership. That math only gets better from here.
Instant accessCancel anytime14-day money back guaranteeNew volumes every monthAI features coming soon

Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.