Hi [First Name],
Thanks for grabbing the Microsoft Ads starter checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 sets up your Microsoft Advertising account, the platform that used to be called Bing Ads. Checklist 2 helps you build a keyword list around real buyer intent.
If you already run Google Ads, the quickest win is in Part 2 of Checklist 1: the built-in import. Campaigns, ad groups, keywords, ads and extensions come across in minutes. Three things make it work much better:
- Import your proven, converting campaigns only. Leave experiments and underperformers behind rather than copying the problem to a new platform.
- Do not copy your budgets as they are. Traffic volume and click costs differ between the two platforms, so start with a reduced budget for a test period and adjust from real data.
- Bring your extensions and tracking templates across with the campaigns, so your reporting stays consistent on both platforms.
If you do not run Google Ads, no problem. The same checklist walks you through choosing a goal and building your first campaign by hand.
Over the next few days I will send you a few short emails with the most useful ideas from the checklists.
Talk soon,
[Your Name]
[Your Brand]
P.S. Set your billing currency carefully. It cannot be changed once the account is active, so pick the currency you actually bank in.
The Microsoft Ads Profit Kit
