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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
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This page covers Volume 44: Bing Ads. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
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The fastest lead magnet you will ever "write." Trade it for an email address.
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Bing Ads was rebranded Microsoft Advertising back in 2019, and the platform underneath has changed just as much as the name: it now serves ads across Bing, Microsoft Start, Outlook, and a growing partner and audience network, plus a native one-click import from Google Ads.
Keyword selection is still the backbone of a Microsoft Advertising search campaign, even in an era of smart bidding and automated targeting: the algorithm can optimize bids, but it cannot invent buyer intent you never pointed it at.
Once your Microsoft Advertising account exists, the next job is building a campaign that actually earns its budget back. The platform now offers search, shopping and audience campaign types, smart bidding strategies that learn from conversion data, and reach into the Microsoft Audience Network alongside Bing itself.
A Microsoft Advertising account left unreviewed drifts: budgets skew toward yesterday's winners, keywords go stale, and smart bidding strategies quietly optimize toward the wrong goal.
The landing page is where a Microsoft Advertising click either turns into a customer or bounces away, and no amount of clever bidding fixes a page that fails at that one job.
Understanding your audience's demographics shapes not just who sees your ads but the tone, design and offer structure of the whole campaign.
Testing and reviewing a Microsoft Advertising account is what separates strategies that are actually working from ones that just feel busy. Build tracking, testing and review habits in at the start of a campaign rather than bolting them on later, because retrofitting review discipline onto a messy account is far harder than starting clean.
Microsoft Advertising scripts automate the repetitive, rule-based work that would otherwise eat hours of manual account management every week: pausing underperformers, flagging Quality Score drops, adjusting bids on a schedule.
Importing an existing Google Ads campaign into Microsoft Advertising is the fastest legitimate way to get a proven account structure running on a second platform, saving the days of manual rebuilding it would otherwise take.
This checklist replaces an older one built around Bing's now-defunct integration as Siri's default web search provider, a partnership that no longer reflects how voice and conversational search work.
There is no single correct blueprint for a Microsoft Advertising account, but there is a clear difference between a structure that scales cleanly and one that becomes unmanageable the moment you add a fifth campaign.
Your ads on Microsoft Advertising do not only appear on Bing itself: they can also serve across syndicated search partners and the Microsoft Audience Network, a native placement network spanning Microsoft and partner properties.
Ad group structure and ad relevance are two sides of the same coin: a well-organized ad group makes it possible to write genuinely relevant ads, and relevant ads are what earn a strong Quality Score and a lower effective cost per click.
Ad extensions give a searcher more reason to click by adding useful information directly into the ad itself: extra links, a phone number, pricing, or real customer reviews.
Bing the search engine was never renamed, only its advertising product was, so organic visibility on Bing and Quality Score inside Microsoft Advertising remain two distinct but related goals worth optimizing together.
Traffic without conversion is just spend. Improving conversion rate on Microsoft Advertising means tightening every link in the chain between the search query and the completed action: keyword intent, ad copy, landing page, and the tracking that tells you what actually happened.
No single metric tells you whether a Microsoft Advertising campaign is succeeding. Traffic, cost, quality and business impact each tell part of the story, and drawing a conclusion from just one of them is how good campaigns get cancelled and bad ones get scaled.
Remarketing reconnects you with people who already showed interest, which almost always converts at a lower cost than reaching a cold audience for the first time.
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“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
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Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
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P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.