Hi [First Name],
Thanks for grabbing the email platform and goals checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 helps you choose an email platform on the things that actually affect engagement. Checklist 2 helps you set clear goals for getting your emails opened, read, clicked and remembered.
If you only have a few minutes today, try this. Open your last five emails in your email platform and ignore the open rate for a moment. Look at the clicks instead, and any replies you received.
Here is why. Some mail apps now load emails automatically to protect their users' privacy, which counts as an open whether anyone read the message or not. So a healthy open rate can hide a list that has gone quiet. A click or a reply is something a person chose to do. Checklist 2 makes those your main signal, with opens as a rough trend at best.
While you are looking at those five emails, ask one more question of each: what was the one thing I wanted the reader to do? If the honest answer is "several things", that is your first quick win. One email, one goal, one clear call to action.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so more of your list reads what you send.
Talk soon,
[Your Name]
[Your Brand]
P.S. Save this email so your download link is always one search away.
The Engaged List Profit Kit
