Hi [First Name],
Thanks for grabbing the honest FOMO starter checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 explains the psychology behind FOMO and helps you set your ethical ground rules. Checklist 2 walks you through the legitimate triggers and how to choose the ones that fit your offer.
If you only have ten minutes today, write one paragraph. It comes from Part 4 of Checklist 1, and it is the most useful thing in either checklist:
Every deadline, stock count and 'limited' claim in our marketing must be true and verifiable.
Then add the three commitments that make it real:
- No countdown timer that quietly resets for each new visitor.
- Any stock or seat count comes from a real inventory or booking system, never typed in to look convincing.
- When the reason for a deadline is not obvious, say what it is.
Put the paragraph where everyone who writes your copy can see it. It is far easier to hold that line before launch week than to defend a made-up timer during it.
Over the next few days I will send you a few short emails with the most useful ideas from the checklists, so you can use urgency that helps interested buyers decide, without spending the trust you will need next time.
Talk soon,
[Your Name]
[Your Brand]
P.S. FOMO speeds up a decision that was already forming. It cannot create desire out of nothing, so start with an offer people already want.
The FOMO Marketing Profit Kit
