No theory. No 40-hour course to sit through. Just the steps, in order, with the reasoning behind each one, so you stop guessing and start shipping. Your $3 trial unlocks this volume plus all 84 others: 1,536 checklists, ready to work from today.
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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 43: Tripwire Offers. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.
Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.
Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.
List them as your own product tomorrow. Every dollar is yours, no split, no royalty.
Your name, your logo, your brand. Nobody sees IM Checklist anywhere.
You wrote these, as far as the law and your customers are concerned.
The fastest lead magnet you will ever "write." Trade it for an email address.
Every checklist is a real Word doc. Open it, change it, done in minutes.
One checklist becomes a blog post, an email, a video script, or a client deliverable.
Each one is a complete, follow-along process. Open it, work through it, tick it off.
A tripwire is a small, cheap, high-value offer you present immediately after someone opts in, designed to turn a lead into a buyer within minutes instead of weeks.
A minimum viable version of your tripwire is the smallest thing you can sell that still delivers a real result, built to validate demand before you invest in a polished version.
A tripwire only works when the strategy behind it goes beyond 'sell something cheap.' The real goal is three-fold: grow your list, turn browsers into buyers, and lift the average amount each customer eventually spends with you.
A tripwire funnel is the sequence of pages that turns a subscriber into a small buyer, then gives that buyer the chance to become a bigger buyer, in one continuous flow.
A quiz in front of a tripwire turns a cold click into a short, personalized conversation before you ever ask for a sale. Quizzes work because they let visitors self-diagnose their problem, which makes the tripwire that follows feel handpicked instead of generic.
A captivating tripwire offer is not about size, it is about how sharply it delivers a specific, felt win at a price that removes hesitation.
A dedicated funnel builder plugin turns a WordPress or WooCommerce site into a real sales funnel: order bumps, one-click upsells, downsells, and conversion-focused checkout pages, without hand-coding any of it.
A tripwire's first job is growing your list and converting browsers into buyers, but once that engine is running, the same offer becomes a genuine revenue stream in its own right.
A tripwire can have the perfect offer and still underperform if the page around it is slow, hard to navigate, or invisible in search. Website optimization brings together conversion rate optimization, SEO, and page performance into one ongoing practice that compounds over time.
Tripwires are priced low on purpose, but low does not mean random. The right price depends on your traffic costs, your conversion rate, your upsell math, and how much trust you need the price to buy.
Once a tripwire is live, the ongoing work is squeezing more genuine sales out of it without eroding trust or margin. That work touches the offer itself, the proof around it, the urgency behind it, and the channels driving people to it.
A launch campaign is what turns a finished tripwire funnel into actual sales, by creating focused attention and momentum around the offer in a defined window of time.
An email drip campaign is what keeps the relationship going after a tripwire purchase, nurturing a small buyer into a core-offer buyer through a planned sequence rather than a single follow-up email.
A landing page built specifically for your tripwire has one job: get a visitor to take a single action, whether that is opting in or buying immediately.
Social media gives a tripwire offer a direct, one-on-one line to potential buyers, letting you build interest and trust before they ever reach the sales page.
Paid advertising remains one of the fastest ways to put a tripwire in front of people who are not already following you, using the precise targeting that modern ad platforms provide.
Your website is a constant, always-on opportunity to turn visitors into tripwire buyers, provided the offer is actually visible and the path to buying it is short.
A tripwire's most durable value is often the list it builds, since every buyer who opts in and purchases becomes a contact you can market to directly for years.
“IM Checklists allow you to get on with making money without the worry, fear and weight on your shoulders that you may have forgotten something. EVERYTHING is there in a clear and easy to consume format that can be checked off in seconds. A must have for all serious marketers.”
“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”
“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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All 84 volumes are unlocked and waiting, in PDF and Word formats.
Work through each process step by step and watch the overwhelm disappear.
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One membership unlocks every volume and every checklist we publish, always current, always growing.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime. Backed by a 14-day money back guarantee.
You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.
Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
Instantly. Your login details arrive by email and your volumes are waiting in the members area at https://imchecklist.org.
Our support desk is one click away from every page in the members area, and replies come from a real human.
P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.