Hi [First Name],
Thanks for grabbing the tripwire selection and test checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 helps you choose a small first offer for new subscribers. Checklist 2 helps you test a minimum version before you spend weeks on it.
If you only have fifteen minutes today, do the audit from Part 2 of Checklist 1. Write down every product, service, template, guide and piece of content you already own. Include old things you no longer promote.
Then ask three questions of the list:
- Which one gets the most praise, referrals or repeat use? That is your safest starting point, because it already has proof it delivers.
- Could a slice of it stand alone as a quick win, such as one module, one template or one workflow?
- Does it need a kickoff call, custom setup or ongoing support to be useful? If so, rule it out. A small first offer has to deliver its win in one sitting.
Most good first offers are assembled from things people already own, not built from scratch. There is a fair chance yours is sitting in a folder somewhere.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so your first small offer is the right one.
Talk soon,
[Your Name]
[Your Brand]
P.S. Check your reviews and support emails for complaints that a product was too advanced. Those often point straight at a simpler slice that makes a great first offer.
The Tripwire Offers Profit Kit
