Hi [First Name],
Thanks for grabbing the inbox placement starter checklists. Here is your download page, in case you need it again:
[Link To Your Download Page]
You will find two checklists there, each as a printable PDF and an editable Word file. Checklist 1 helps you choose or check an email provider on the features that protect your deliverability. Checklist 2 is a testing routine that shows you where your emails really land.
If you only have ten minutes today, do the quickest test in Checklist 2. Send an email from your email platform to your own Gmail or other personal address. Open it, then look for the option to show the original message or view the raw headers.
Find the line that starts with Authentication-Results. You want to see three words on it: spf=pass, dkim=pass and dmarc=pass. If any of them says fail or none, that is something to fix before your next big send. Your email provider's domain settings page will show you the exact records it expects.
One more thing to look for while you are there. DMARC can fail even when SPF and DKIM both pass, if the domain they authenticate does not match the domain in your From address. That is called alignment, and it is one of the most common reasons DMARC reports show failures on a setup that looks fine.
Over the next few days I will send you a few short emails with the most practical ideas from the checklists, so more of your emails reach the people who asked for them.
Talk soon,
[Your Name]
[Your Brand]
P.S. Do the same header check from a second mailbox provider if you can, such as Outlook or Yahoo. Results are not always identical everywhere.
The Inbox Placement Profit Kit
