No theory. No 40-hour course to sit through. Just the steps, in order, with the reasoning behind each one, so you stop guessing and start shipping. Your $3 trial unlocks this volume plus all 84 others: 1,536 checklists, ready to work from today.
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Dear friend,
I have spent well over a decade in online marketing, and most of it has been spent doing the same unglamorous thing on repeat: watching a business struggle, finding the one broken process underneath it, and fixing that one thing.
Almost every time, it comes down to the same root cause: no real system. Just guesswork dressed up as a strategy.
The businesses that turn it around are not the ones with more hustle. They are the ones who finally get a process they can follow the exact same way every single time, and get the exact same result.
That is the whole idea behind this page. Building that process yourself is slow. Months of testing, half of it wasted. I already did that part. This hands it to you finished.
If any of that sounds familiar, the problem was never you. It was never having a process specific enough to just follow.
I am not describing theory here. These are the processes I run my own business on.
Whatever I am using in my own business right now goes into IM Checklist AI. Not the version I used three years ago. The current one.
Think of it as looking over my shoulder while I work, except every step is written down for you to follow at your own pace.
1,536 checklists, covering every marketing task worth doing, every one rewritten this year so it reflects how marketing actually works in 2026, AI workflows included. And it does not stop growing: a new volume lands every month, and it is already yours the day it does.
Checklists beat courses for one reason: there is nowhere to get lost. No forty-minute video to decode into three actual steps. Open it, follow it in order, tick the box, move to the next one.
And because every checklist ships with Full Private Label Rights, you are not just getting a process to follow. You are getting a finished product to sell. Rebrand it, resell it, give it away to grow your list, whatever you want. It is yours.
This page covers Volume 45: Improving Email Delivery. But your $3 trial does not stop at this one volume. It opens every single one of the 84, starting today.
Not a checklist app. Not fifty bullet points with no context. A real, finished document you can start using in the next five minutes.
Print it, pin it above your desk, and physically tick each box as you go. Some processes stick better on paper.
This is where the PLR rights actually happen. Open the file, swap in your name, and it is yours to sell.
Tick boxes right in your browser and watch a progress bar fill up. No spreadsheet, no separate tracker, no losing your place.
Most products end where the download finishes. This one starts there. You do not just get to use these checklists. You get to own them.
List them as your own product tomorrow. Every dollar is yours, no split, no royalty.
Your name, your logo, your brand. Nobody sees IM Checklist anywhere.
You wrote these, as far as the law and your customers are concerned.
The fastest lead magnet you will ever "write." Trade it for an email address.
Every checklist is a real Word doc. Open it, change it, done in minutes.
One checklist becomes a blog post, an email, a video script, or a client deliverable.
Each one is a complete, follow-along process. Open it, work through it, tick it off.
Your email service provider is the foundation your whole deliverability strategy sits on. Pick the wrong category of tool and no amount of list hygiene or authentication work will save you: a provider built for personal correspondence will throttle or suspend you the moment you try to send in bulk, and a marketing platform with weak sender reputation tools will leave you guessing why open rates are falling.
Deliverability testing is the discipline of confirming your email actually lands in the inbox before you find out the hard way, from a launch that generates far fewer opens than your list size should produce.
This is the technical core of email deliverability: setting up SPF, DKIM and DMARC correctly, meeting the bulk sender requirements Gmail and Yahoo now enforce, and warming up a new sending domain or IP so mailbox providers learn to trust you before you send real volume.
The right tooling turns deliverability from a guessing game into a measurable, repeatable process. Most ESPs bundle basic sending infrastructure, but the tools that actually flag problems before they cost you opens, verify addresses before they cost you bounces, and track reputation before it costs you your domain live outside the core platform.
Every deliverability safeguard you build upstream, authentication, warm-up, list hygiene, can still be undone by a broken link, a typo in the subject line or a missing unsubscribe footer on the actual email you are about to send.
Deliverability is not a setup task you finish once, it is a metric you watch continuously, because sender reputation can erode quietly over weeks before it shows up as an obvious problem.
The idea that a specific list of banned words sends your email to spam is largely outdated. Modern filters at Gmail, Yahoo and Microsoft weigh sender reputation, authentication and recipient engagement far more heavily than any keyword scan, since spammers learned to dodge word lists years ago while genuine reputation signals are much harder to fake.
A feedback loop, or FBL, is a direct signal from a mailbox provider telling you exactly which of your emails a recipient marked as spam, letting you suppress that contact and investigate the pattern before it drags down your whole sending reputation.
Segmentation is not just a personalization tactic, it is one of the most direct levers you have over your sender reputation. Mailbox providers increasingly weigh recipient engagement, opens, clicks and how many people actually want your mail, when deciding whether to route you to the inbox or the spam folder.
Bounce rate is one of the clearest, most direct signals mailbox providers use to judge whether your list is well maintained or careless, and a high hard bounce rate can damage sender reputation faster than almost any other single metric.
Sender reputation is the trust score mailbox providers assign to your sending domain and IP based on your history of behavior, and it is the single biggest factor in whether your email reaches the inbox at all.
Open rate and click-through rate are still the two numbers most marketers look at first, but in 2026 they matter for a second, less obvious reason beyond direct campaign performance: recipient engagement is now a primary input into how mailbox providers score your sender reputation and decide inbox placement.
How a subscriber joins your list shapes their entire relationship with your email going forward, and that relationship directly determines your long-term deliverability.
How often you email someone and who you choose to email are two sides of the same deliverability decision. Send too often and you burn out even interested subscribers into complaints and unsubscribes; send too rarely and subscribers forget who you are, which produces the same result through unfamiliarity instead.
A well-designed email earns higher opens, clicks and, indirectly, better sender reputation through the engagement it generates. But 'well-designed' is not a matter of taste, it is a matter of testing, since what actually works for your specific audience is rarely obvious in advance.
Purging is the deliberate removal of dead, invalid and chronically unengaged addresses from your active sending list, and it is one of the most counterintuitive but highest-leverage deliverability practices in this entire volume: your numbers go down so your results, and your reputation, go up.
A well-run survey does more than gather opinions, it re-engages your list, gives you real data to build better segments from, and signals to subscribers that you value their input, which measurably reduces complaints and unsubscribes down the line.
A re-engagement campaign is your last, best attempt to win back a genuinely valuable relationship before a dormant subscriber becomes a purge candidate, and running one properly before every major list cleanup is what separates a healthy purging routine from throwing away recoverable subscribers.
“IM Checklists allow you to get on with making money without the worry, fear and weight on your shoulders that you may have forgotten something. EVERYTHING is there in a clear and easy to consume format that can be checked off in seconds. A must have for all serious marketers.”
“These checklists have been a great asset in helping me set up my first launch, ensuring that I didn't miss any steps under tight time constraints. I highly recommend these checklists.”
“As a customer, just wanted to say thanks for creating IM Checklist. It's all in the worry of what I may forget. You have removed that fear. Many thanks.”
“The ability for someone to follow a proven method step by step like this is tantamount to their success with marketing.”
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You pay $3 today and get full access to all 84 volumes for 7 days. After that it is $17.95 per month. Cancel anytime, including during the trial, and you are covered by a 14-day money back guarantee on top.
Exactly 1,536 step-by-step checklists across 84 volumes, as of today. New checklist volumes are released every month, and every one is included with your membership.
Anything. Edit them, rebrand them with your name and logo, claim authorship, resell them and keep 100 percent, give them away as lead magnets and bonuses, turn them into courses, webinars, blog posts and emails, translate them, and use them with clients.
Yes. The library is fully refreshed for 2026, updates are included with your membership, and new AI features are coming to the members area soon.
Three: printable PDFs, fully editable Word docs, and interactive online checklists with tickable boxes and a progress bar.
Instantly. Your login details arrive by email and your volumes are waiting in the members area at https://imchecklist.org.
Our support desk is one click away from every page in the members area, and replies come from a real human.
P.S. I skip to the end of long pages too, so here is the entire pitch in one breath:
$3 unlocks all 84 volumes of IM Checklist AI, 1,536 step-by-step checklists rewritten for 2026, in printable PDF, editable Word and interactive tick-box formats.
Every checklist ships with Full Private Label Rights. Rebrand it, resell it, give it away, build a product on it, whatever you want. It is yours the moment you download it.
Your trial runs 7 days at $3, then $17.95 a month, cancel whenever you like, and you have fourteen days for the guarantee to kick in if it is not what you expected.
That is the whole offer. No fine print hiding underneath it.
To your success,
Kevin Fahey
$3 gets you every one of the 1,536 checklists across all 84 volumes, starting today. Work through them for two full weeks. If they are not everything I just described, ask for a refund and you get every cent back, no argument.
Full access to all 84 volumes for 7 days, then $17.95 per month. Cancel anytime.